What is Digital Marketing? Part 1

In the fast-paced world of digital marketing, it’s easy to get distracted by the never-ending array of shiny objects designed to get Web surfers’ attention. But even the latest and greatest innovations can’t accomplish much unless they’re supported by the right infrastructure.

It is crucial for businesses to build a solid foundation for their digital marketing efforts before attempting anything else. At The Web Guys, we start at the beginning by designing engaging websites that appeal to potential customers and search engines alike.

Craft a Custom Strategy

Our website-development process begins with a deep dive into your business, exploring everything from its history to its ambitions. We also research the broader industry to make sure we understand the challenges and opportunities that lie ahead for you and your customers.

Understanding who your targeted audience is — and what they’re searching for online — empowers our team to create a well-thought-out website structure that moves users through the sales funnel. Our goal is the same as yours: to generate online leads that eventually make your cash register ring.

And because The Web Guys focuses on each client’s individual objectives, every website is distinct. We firmly believe there’s no such thing as a one-size-fits-all design.

Create the Right Content for the Right Pages

We use our extensive research and your on-the-ground insight to direct our website design, ensuring sites include the pages necessary to achieve success. We can’t give away all our secrets, but The Web Guys’ strategy revolves around identifying targeted keyword phrases people are using to search for the products and services you offer.

Once you sign off on the plan, our team of professional writers and editors gets to work producing unique, high-quality content for each page of your website. We know how important it is to make a great first impression on prospects, especially if your first interaction is online.

Given our tenure in the industry, we understand the value of filling websites with valuable information — written and visual — that is useful to visitors, not just your sales pipeline. In addition to helping to nurture relationships with potential customers, it sends a positive signal to search engines about the quality of your site.

Keep On Keeping On

Although launching a new website is exciting for our customers and for us (even after all this time), The Web Guys’ work is just beginning. Digital marketing is an ongoing process that takes time to produce results, and we’re your partner for the long haul.

Once your optimized site is published, our Client Success team takes the lead to ensure it continues to improve sales and visibility for your business.

Ready to get started? Contact us at (317) 805-4933 to discuss revving up your digital marketing efforts. To learn more about how The Web Guys can help you find success online, be sure to keep following our weekly “What is Digital Marketing” blog series.

What is Digital Marketing?

This Week: Building a Solid Foundation 
Part 2: Joining the Local Search Community 
Part 3: Managing Your Company’s Brand Online 
Part 4: Managing Your Company’s Online Reputation
Part 5: Keeping Up on SEO
Part 6: Making the Most of PPC Campaigns
Part 7: Wrapping Up Your Digital Marketing Takeaways