Internet Marketing: Vital For Your Business

Marketing your business on the Internet all starts with having a professional website. If your website makes you look like a 2nd class company, know that the decision you are making to allow this to continue costs you customers. Many people may be choosing not to call you because your website appears unprofessional to them. It’s critical, therefore, that you put your best foot forward with a website built to maximize your appeal to your target audience.

The Internet has hit the world like a gigantic wave, and your company is either riding the wave or being crushed beneath it. Today, 80-90% of consumers research information about local goods and services online. Do you have a visually pleasing website that is custom-designed for your business and that portrays it professionally? If not, then Google, Yahoo, and Bing are bringing these potential leads to your competitors – NOT TO YOU!

Website conversion refers to the percentage of visitors to your website that reach a desired goal. Your goal may be to have them fill out a ‘contact us’ form, or simply to call your business. Website conversions are never 100%, nor are they automatic. What is your website’s bounce rate? Is your website professionally built to minimize bounce rate and maximize conversions?

Website conversion should be the main goal of your website. The typical web surfer spends an average of just 56 seconds on a website, but visitors to The Web Guys’ websites spend over 3 minutes on average! The more time a consumer spends on your website, the more opportunity you have to effectively market to him or her. Therefore, those two extra minutes make a significant difference in web conversion rates, as do effective calls to action. Do you have great calls to action on your website?

Here is the startling truth: if your business isn’t showing up on the first page of major search engines like Google, Yahoo! or Bing when consumers search for keywords important to your business in your area, then your company is basically invisible to them. Over 97% of Internet searches end up with a visitor finding a website listed on the first page of search engine results!

Search marketing services (also known as search engine optimization, SEO, search engine marketing, or SEM) develop or improve your company’s online business presence so that your website will be effective at generating new business for you. For the majority of businesses that deal largely with local clients, we focus on local SEO.

Contact The Web Guys for all of your website design and search marketing needs. We take the time to consult with our customers and choose online marketing strategies that will benefit their businesses the most. Call The Web Guys Phone Number  (317) 805-4933 or send us an email at sales@the-web-guys.com and start the conversation today!