SEM

Low Bids Kill AdWords Campaigns – Here’s Why

Oftentimes clients are willing to “try” AdWords to see how successful it is for their business, but the problem with that scenario is that if you don’t jump in head first, you’re never going to see the full potential of an AdWords campaign. The goal of a campaign is to attract potential customers who are actively searching for your services. If you aren’t spending enough money to let your ads show up at the top for those searches, they may not ever click through to visit your website.It can be difficult to understand why you can’t just put $100 towards ad spend and evaluate the results, but we’re here to explain the spiral of events that occurs from setting low bids with a low budget at the beginning of a campaign. Low Bids = Low Position Let’s say, for example, that you aren’t willing to spend more than $2 per click, so … Continued

3 Reasons to Own Your Social Media Channels

Whether or not you’re in love with social media in your personal life, it has become one of the most valuable tools in the arsenal of any modern business. Lively social media channels not only show that your company is keeping up with the times, but also give you an opportunity to broadcast your mission statement in a more intimate, less sales-driven atmosphere.

Press Releases Enhance Your Business’ Web Presence

As you’ve probably noticed, public relations and advertising are important parts of running your business since these efforts help bring in more customers, who in turn help your business grow and succeed. If you’ve been trying to increase your PR presence, but you think you’ve exhausted all the possible outlets, think again. One way to up your PR presence on the web is to write a press release for your business. According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” Now, you might be thinking that you can’t write press releases because your business doesn’t do anything that is really “newsworthy,” but this isn’t true. If your company has recently started offering a new product or service, won a local award, or set … Continued

How To Choose A Legitimate SEO Company

There are many companies on the Internet that claim to be legitimate and reputable Internet marketing firms. It can be difficult filtering through the grandiose claims each company makes in order to make a proper business decision. The best way to make the correct decision is to do your due diligence and follow the steps below: 1. Verify Their Company Information If the SEO company you are talking with gives you a physical address, Google the information they provide to make sure it’s a real location recognized by Google. Call the number they provide to see if they answer the phone, or if an answering service or automated system answers. This is important considering you need to be able to talk to your trusted SEO partner when you need to. 2. Talk To Current and Previous Customers One of the best ways to check up on a company before doing … Continued

Internet Marketing: Vital For Your Business

Marketing your business on the Internet all starts with having a professional website. If your website makes you look like a 2nd class company, know that the decision you are making to allow this to continue costs you customers. Many people may be choosing not to call you because your website appears unprofessional to them. It’s critical, therefore, that you put your best foot forward with a website built to maximize your appeal to your target audience.