search marketing
Your Search Bar: A Big Deal You Should Deal With
The future of search is now. Your customers and potential customers alike can go directly to your site’s handy-dandy search bar to plug in exactly what they are looking for and go directly to it, and the convenience cannot be denied. Search used to be nothing more than a workaday tool that helped searchers hammer their way through labyrinthian websites, but no more. Search has the potential to serve as a powerful conversion tool, which should be used to your advantage.
Your Website Redesign: Searching for the Answer
If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued
Should I Buy More Domain Names and Forward Them to My Website? #FAQuesday
One of the questions we periodically hear from clients goes something like this – “If they’re available, should I buy more domain names that include keywords people might use when searching for the services my business provides?” Let me first explain the question better with an example … Company Name: Distant Landscaping Company, LLC Location: Distant, PA Website: www.DistantLandscapingCompanyLLC.com This company provides landscaping services in Distant, PA, and wants to be found in the SERPs for searches like “landscapers in distant pa.” The question is whether they should purchase exact-match domain names (EMDs) like the following and forward them to their website. www.LandscapersinDistantPA.com, www.DistantPALandscapers.com, www.LandscapersDistantPennsylvania.com, etc. The short answer is no. Purchasing a domain name that doesn’t have and hasn’t had an actual website associated with it, and then forwarding it to your website will not benefit your website in the SERPs. You will simply incur the expense of domain … Continued
Managing Your Complete Internet Presence
Having a website used to be enough. But the rise of social media platforms and multiple online review websites has redefined what it means to have an Internet presence. Today’s consumers are online more than ever before, and their purchasing habits — even for major purchases like travel and lodging — have adjusted accordingly. From desktop computers and laptops to mobile devices and tablets, the traditional buying cycle has been replaced with customers expecting to engage directly with brands and businesses in a multitude of places — places they choose. “It’s about being available wherever your customers are,” said Roger Laurendeau, CEO of The Web Guys, a web design and Internet marketing agency in Carmel, Ind. “Sure you have a website, but you may just have missed out on acquiring a customer because they found a negative review on a Yelp listing you didn’t know you had, or because they … Continued
Press Releases Enhance Your Business’ Web Presence
As you’ve probably noticed, public relations and advertising are important parts of running your business since these efforts help bring in more customers, who in turn help your business grow and succeed. If you’ve been trying to increase your PR presence, but you think you’ve exhausted all the possible outlets, think again. One way to up your PR presence on the web is to write a press release for your business. According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” Now, you might be thinking that you can’t write press releases because your business doesn’t do anything that is really “newsworthy,” but this isn’t true. If your company has recently started offering a new product or service, won a local award, or set … Continued
Google Places is Now Google Local+
Google recently rolled out several updates to their Google Places‘ local listings. Google Places is now known as Google+ Local. A new name wasn’t the only change Google made, the recent update also affects the way your customers write reviews on your own local listing. All existing Google Places reviews were automatically transferred to your new Google+ Local listing. While there was no effect on your existing reviews, the steps your customers must go through to provide valuable feedback on your local listing has changed. In order to leave a customer review on your Google+ Local listing, your customers must have a Google+ page. Google+ is Google’s version of a social networking site that allows you to set up a profile, create circles of friends, and share photos, videos, links, and more. Below we have provided detailed instructions that you can pass onto your customers to ensure they are up-to-date on how to … Continued
Facebook Fan Page Best Practices
Basic Information With more than 794 million active users on Facebook, it comes as no surprise that businesses everywhere are utilizing this website. Opening a Facebook fan page can drive traffic to your website, generate additional sales, increase brand recognition and allow you to interact with your customer base. A business fan page on Facebook should include basic information that a potential customer would be searching for. The “About” section is the most readable section of your fan page by Google so be sure to focus your efforts on making that section effective and efficient first. Some basic information that should definitely be included on your fan page are: An overview of the company Your website URL and contact information Company logo Business hours Optimizing Your Fan Page You should work to increase your number of “likes” once your page is created. Promote your Facebook page by adding a Facebook … Continued
How to Move Up on Google: Page 99 to 1
“Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market. “ –Auto Rental News The Web Guys was recently featured in an Auto Rental News article, “How to Move Up on Google: From Page 99 to 1.” Over 200 factors are used to determine Google’s search engine rankings. Search Engine Marketing is a very detailed process and must be tailored to each unique website. Click the link below to read how we helped improve the online presence for our valued clients, Value Auto Rental & Greenberg Rent A Car! “How to Move Up on Google: Page 99 to 1“
How To Choose A Legitimate SEO Company
There are many companies on the Internet that claim to be legitimate and reputable Internet marketing firms. It can be difficult filtering through the grandiose claims each company makes in order to make a proper business decision. The best way to make the correct decision is to do your due diligence and follow the steps below: 1. Verify Their Company Information If the SEO company you are talking with gives you a physical address, Google the information they provide to make sure it’s a real location recognized by Google. Call the number they provide to see if they answer the phone, or if an answering service or automated system answers. This is important considering you need to be able to talk to your trusted SEO partner when you need to. 2. Talk To Current and Previous Customers One of the best ways to check up on a company before doing … Continued
Who’s Improving Your Online Presence?
The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued
