search marketing

The Importance of Internal Linking

One of the elements of website development and Search Engine Optimization that often gets overlooked is internal linking. When done correctly, internal linking improves both search rankings and consumer usability. Internal linking refers to links that direct website visitors to another page of a website. Internal linking is a great way to tell search engines what a webpage is about and to help increase that page’s search ranking for specific keywords. When one website links to another website, search engines pass value for the keyword phrase used in the link anchor text. Anchor text is the highlighted text in the link. While internal links don’t carry as much weight as links from other sites, they still make an impact on a website’s positioning. Internal links are an effective strategy in helping to improve a website’s rankings for important key phrases. The link architecture of a website is a crucial step … Continued

Internet Marketing: Vital For Your Business

Marketing your business on the Internet all starts with having a professional website. If your website makes you look like a 2nd class company, know that the decision you are making to allow this to continue costs you customers. Many people may be choosing not to call you because your website appears unprofessional to them. It’s critical, therefore, that you put your best foot forward with a website built to maximize your appeal to your target audience.

What Can a Business Blog Do For You?

Blogging is one of the most powerful search engine marketing tactics available today. A blog should be the hub of all the other social media tools, because it functions like a website or as an add-on to your existing website. When a blog is updated regularly, it helps build natural search engine rankings and therefore increases traffic to your website. As an added bonus, it helps your website be better positioned in the engines as well. As such, any business that’s serious about using online marketing will want to consider integrating a blog into their website. A blog (a blend of the term web + log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, interesting stories, explanations and other material such as graphics or video. Most blogs are interactive, allowing visitors to leave … Continued

E-Mail Marketing: Increase Your “Mind Share”

Keeping in contact with your clients is important no matter what business you are in, but especially so in the services industry. Whether your bottom line meets your monthly goal or falls short often depends upon how much “face time” you have with your clients, or how effective your branding and name recognition is. Obviously, the goal is to establish and maintain contact without annoying your customers with repeated calls. Enter e-mail marketing. We’ve all heard about market share, but what about “mind share”? E-mail marketing is just one of the services that The Web Guys offers that can take the stress and enormous time commitment out of contacting your past and present clients, while still getting your name in front of your customers. Email marketing is a versatile communication strategy, customizable to your business. The core idea is to make sure you are front of mind, and that you … Continued

Google Tags & Google Boost

The Web Guys are also your Internet consultants, so it is our job to stay current on all online changes and trends so you don’t have to. Remember, if anyone ever offers you an online service and you’d like to hear our thoughts, we do this for you at no charge. Make sure to take us up on it, as it is sure to save you money! This is the first in our series of useful Internet Marketing communications. From now on, expect to see at least one from us every month! If you have a topic that you’d like us to write about next month, feel free to email us a suggestion. Google recently launched a re-branding effort focused heavily on local search and local advertising. Maybe you are one of the many small businesses receiving phone calls about the new features Google is offering: Google Tags & Google Boost. Google Tags & … Continued