search marketing

Facebook Fan Page Best Practices

Basic Information With more than 794 million active users on Facebook, it comes as no surprise that businesses everywhere are utilizing this website. Opening a Facebook fan page can drive traffic to your website, generate additional sales, increase brand recognition and allow you to interact with your customer base. A business fan page on Facebook should include basic information that a potential customer would be searching for. The “About” section is the most readable section of your fan page by Google so be sure to focus your efforts on making that section effective and efficient first. Some basic information that should definitely be included on your fan page are: An overview of the company Your website URL and contact information Company logo Business hours Optimizing Your Fan Page You should work to increase your number of “likes” once your page is created. Promote your Facebook page by adding a Facebook … Continued

How to Move Up on Google: Page 99 to 1

“Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market. “ –Auto Rental News The Web Guys was recently featured in an Auto Rental News article, “How to Move Up on Google: From Page 99 to 1.” Over 200 factors are used to determine Google’s search engine rankings. Search Engine Marketing is a very detailed process and must be tailored to each unique website. Click the link below to read how we helped improve the online presence for our valued clients, Value Auto Rental & Greenberg Rent A Car! “How to Move Up on Google: Page 99 to 1“

How To Choose A Legitimate SEO Company

There are many companies on the Internet that claim to be legitimate and reputable Internet marketing firms. It can be difficult filtering through the grandiose claims each company makes in order to make a proper business decision. The best way to make the correct decision is to do your due diligence and follow the steps below: 1. Verify Their Company Information If the SEO company you are talking with gives you a physical address, Google the information they provide to make sure it’s a real location recognized by Google. Call the number they provide to see if they answer the phone, or if an answering service or automated system answers. This is important considering you need to be able to talk to your trusted SEO partner when you need to. 2. Talk To Current and Previous Customers One of the best ways to check up on a company before doing … Continued

Who’s Improving Your Online Presence?

The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued

The Importance of Internal Linking

One of the elements of website development and Search Engine Optimization that often gets overlooked is internal linking. When done correctly, internal linking improves both search rankings and consumer usability. Internal linking refers to links that direct website visitors to another page of a website. Internal linking is a great way to tell search engines what a webpage is about and to help increase that page’s search ranking for specific keywords. When one website links to another website, search engines pass value for the keyword phrase used in the link anchor text. Anchor text is the highlighted text in the link. While internal links don’t carry as much weight as links from other sites, they still make an impact on a website’s positioning. Internal links are an effective strategy in helping to improve a website’s rankings for important key phrases. The link architecture of a website is a crucial step … Continued

Internet Marketing: Vital For Your Business

Marketing your business on the Internet all starts with having a professional website. If your website makes you look like a 2nd class company, know that the decision you are making to allow this to continue costs you customers. Many people may be choosing not to call you because your website appears unprofessional to them. It’s critical, therefore, that you put your best foot forward with a website built to maximize your appeal to your target audience.

What Can a Business Blog Do For You?

Blogging is one of the most powerful search engine marketing tactics available today. A blog should be the hub of all the other social media tools, because it functions like a website or as an add-on to your existing website. When a blog is updated regularly, it helps build natural search engine rankings and therefore increases traffic to your website. As an added bonus, it helps your website be better positioned in the engines as well. As such, any business that’s serious about using online marketing will want to consider integrating a blog into their website. A blog (a blend of the term web + log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, interesting stories, explanations and other material such as graphics or video. Most blogs are interactive, allowing visitors to leave … Continued

E-Mail Marketing: Increase Your “Mind Share”

Keeping in contact with your clients is important no matter what business you are in, but especially so in the services industry. Whether your bottom line meets your monthly goal or falls short often depends upon how much “face time” you have with your clients, or how effective your branding and name recognition is. Obviously, the goal is to establish and maintain contact without annoying your customers with repeated calls. Enter e-mail marketing. We’ve all heard about market share, but what about “mind share”? E-mail marketing is just one of the services that The Web Guys offers that can take the stress and enormous time commitment out of contacting your past and present clients, while still getting your name in front of your customers. Email marketing is a versatile communication strategy, customizable to your business. The core idea is to make sure you are front of mind, and that you … Continued

Google Tags & Google Boost

The Web Guys are also your Internet consultants, so it is our job to stay current on all online changes and trends so you don’t have to. Remember, if anyone ever offers you an online service and you’d like to hear our thoughts, we do this for you at no charge. Make sure to take us up on it, as it is sure to save you money! This is the first in our series of useful Internet Marketing communications. From now on, expect to see at least one from us every month! If you have a topic that you’d like us to write about next month, feel free to email us a suggestion. Google recently launched a re-branding effort focused heavily on local search and local advertising. Maybe you are one of the many small businesses receiving phone calls about the new features Google is offering: Google Tags & Google Boost. Google Tags & … Continued