Internet Marketing
How Mobile-Friendly Is Your Website?
If you have a website, you’ve probably made sure that it looks great on a desktop computer and even on a laptop. But have you thought about how your website looks and operates on a smartphone or other mobile device? If not, you may need to re-evaluate the structure of your website to make sure it performs well on a mobile platform. You may be thinking that any website can be looked at using a smartphone, and that’s true. But what you may not realize is how the quality of a website, as seen from a mobile device, can affect consumers’ attitudes about that site and, by extension, that company. Mobile-Friendly Sites Help Businesses According to Google Mobile Ads Blog, a study from Google called “What Users Want Most From Mobile Sites Today” found that 67% of people are more likely to buy from a mobile-friendly site. This is Pretty … Continued
Press Releases Enhance Your Business’ Web Presence
As you’ve probably noticed, public relations and advertising are important parts of running your business since these efforts help bring in more customers, who in turn help your business grow and succeed. If you’ve been trying to increase your PR presence, but you think you’ve exhausted all the possible outlets, think again. One way to up your PR presence on the web is to write a press release for your business. According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” Now, you might be thinking that you can’t write press releases because your business doesn’t do anything that is really “newsworthy,” but this isn’t true. If your company has recently started offering a new product or service, won a local award, or set … Continued
Facebook Fan Page Best Practices
Basic Information With more than 794 million active users on Facebook, it comes as no surprise that businesses everywhere are utilizing this website. Opening a Facebook fan page can drive traffic to your website, generate additional sales, increase brand recognition and allow you to interact with your customer base. A business fan page on Facebook should include basic information that a potential customer would be searching for. The “About” section is the most readable section of your fan page by Google so be sure to focus your efforts on making that section effective and efficient first. Some basic information that should definitely be included on your fan page are: An overview of the company Your website URL and contact information Company logo Business hours Optimizing Your Fan Page You should work to increase your number of “likes” once your page is created. Promote your Facebook page by adding a Facebook … Continued
How to Move Up on Google: Page 99 to 1
“Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market. “ –Auto Rental News The Web Guys was recently featured in an Auto Rental News article, “How to Move Up on Google: From Page 99 to 1.” Over 200 factors are used to determine Google’s search engine rankings. Search Engine Marketing is a very detailed process and must be tailored to each unique website. Click the link below to read how we helped improve the online presence for our valued clients, Value Auto Rental & Greenberg Rent A Car! “How to Move Up on Google: Page 99 to 1“
How To Choose A Legitimate SEO Company
There are many companies on the Internet that claim to be legitimate and reputable Internet marketing firms. It can be difficult filtering through the grandiose claims each company makes in order to make a proper business decision. The best way to make the correct decision is to do your due diligence and follow the steps below: 1. Verify Their Company Information If the SEO company you are talking with gives you a physical address, Google the information they provide to make sure it’s a real location recognized by Google. Call the number they provide to see if they answer the phone, or if an answering service or automated system answers. This is important considering you need to be able to talk to your trusted SEO partner when you need to. 2. Talk To Current and Previous Customers One of the best ways to check up on a company before doing … Continued
What Can An Optimized Website Do For You & Your Business?
In order to reach the full potential of your business in this information-rich world, it is imperative for your company to have a professional website that can be easily found by consumers. Each website we create is designed to attract Internet visitors and then convert those visitors into leads for your business. This is the concept behind improving website conversion. Design, usability, content readability, and search engine optimization are just a few of the many important factors to consider when designing a website. The Web Guys’ web developers, graphic artists, and business specialists are in constant communication with you throughout the entire process to successfully merge our expertise in web design and Internet marketing with your company’s vision. It may sound shallow, but to a consumer your website’s appearance really does speak volumes. Whether we like to admit it or not, we all judge books by their covers. Does the … Continued
Who’s Improving Your Online Presence?
The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued
Internet Marketing: Vital For Your Business
Marketing your business on the Internet all starts with having a professional website. If your website makes you look like a 2nd class company, know that the decision you are making to allow this to continue costs you customers. Many people may be choosing not to call you because your website appears unprofessional to them. It’s critical, therefore, that you put your best foot forward with a website built to maximize your appeal to your target audience.
Backlinking & Link Exchanges
Does This Look Familiar? Link Exchange E-Mail Request: I was wondering if you have had a chance to review and consider my last email about a possible exchange between FloorsASAP.com and your-website-address.com
10 Essential Internet Marketing Points All Business Owners Must Know
Small businesses must pay special attention to their brand and presence on the Internet. Pay close attention to these 10 Internet Marketing tips! 1. You Need a Professional, Custom Designed Website! Your potential customers begin judging your company as soon as they land on the home page of your website. First impressions are extremely important, and if your website isn’t user-friendly and well-branded, it reflects poorly on your company. Most people have a friend or family member who “knows how to build a website” and I “know how to swing a hammer” but that doesn’t mean I should remodel my house. An experienced, professional contractor will do a much better job on my home than I ever could, and the same goes for website design. Let a professional take care of this immensely important task for you. Small businesses must pay special attention to their brand and presence on the Internet. Pay close … Continued
