Does This Look Familiar?

Link Exchange E-Mail Request:

I was wondering if you have had a chance to review and consider my last email about a possible exchange between and

Title: Flooring

Description: If you want to spruce up your home or office while adding value, consider installing new hardwood flooring.


Please let us know when our link has been placed and we will post your link in the proper category of our resources page listed at

Also, please be sure to include your desired link title and description.

Thank you for your consideration, and I look forward to your response.

The above e-mail is an example of a request for a link exchange with your website. When you receive e-mails like this, please forward them to me at, so we can perform a link exchange on behalf of your website. A link exchange creates a “backlink” to your website, and creating a “backlinking” strategy is important for your Search Engine positioning.

What Are Backlinks?

Backlinks are links directed towards your website from another website. The number of backlinks that point to your website is an indication of its popularity or importance. Backlinks are important for SEO because search engines, like Google, will give more credit to websites that have a good number of quality backlinks, and therefore consider those websites more relevant than others in their results for a search query. Search engines want websites to have a level playing field, and look for natural links built over time.

The above e-mail is an example of a “backlink” request which would result in a reciprocal link exchange. In a reciprocal link exchange, one website places a link on their website that points to another website, and vice versa. Google factors in the popularity of the site your website is linking to, as well as the trustworthiness of that site. This is another reason why it is important to forward us the link exchange e-mails you receive. We will evaluate the site proposing a link exchange to determine if it’s a credible website that will, in turn, add value to your website and enhance your search engine positioning.

Building quality backlinks is extremely important to Search Engine Optimization and is therefore a high priority in our SEO efforts for you. We hope this helps you better understand why you need good quality inbound and outbound links. If you have any questions about backlinking, link exchanges, website design, search engine marketing, or anything else regarding your website, call The Web Guys Phone Number at 317-805-4933.