Internet Marketing
Why Does My Business Website Need Images? #FAQuesday
Think about the last time you were scrolling through your Twitter feed and found something appealing enough to “like” or re-tweet: Were you drawn by your neighbor’s 140-character description of his new car or the photo of him grinning like a kid from behind the wheel? And that White Castle breakfast casserole you whipped up for the last family gathering — did you find the recipe in a dust-covered cookbook or through a link your friend posted with Facebook pictures of the finished dish? When it comes to cutting through the volumes of information Americans are inundated with every day, The Web Guys understands that few things are as powerful as an attention-grabbing image. Indeed, industry research shows that tweets with images are shared 150 percent more often than those with pure text, and photo-focused posts drive 87 percent of a typical Facebook page’s engagement. The stakes are even higher … Continued
Can a Seasonal Business ‘Turn Off’ Digital Marketing? #FAQuesday
At The Web Guys, we serve many businesses that provide seasonal services: snowmobile rentals, lawn care, watersport rentals, and even construction. These firms tend to bring in the majority of their income during specific times of the year, offsetting the months when they are simply hoping to break even. Over the years, a number of our clients have asked if we can deliver our digital marketing efforts during the months they are “in-season” and pause them during down times, hoping to save money when things are tight. While it might seem like something that can be turned on or off like a light switch, that isn’t the case, and trying to do it can actually negatively affect your online visibility in the long-run. Google Doesn’t Stop When Your Business Slows Down Digital marketing is a year-round activity because although your business may slow down during certain times of the year, Google is constantly working to provide … Continued
How to Add Your Website to Google Search Console
In case you’re not familiar, Google Search Console is a free service that assists in monitoring and maintaining a website’s presence in Google’s search results. Formerly known as Webmaster Tools, its name changed to Search Console back in May, and if you’re anything like me you are still getting used to it. Why Use Google Search Console? Before adding your website to Search Console, it’s important to know a few basic reasons why most digital marketing agencies use the tool and why you should too. Ensure Google can easily access the content on your website. Submit new content to be crawled. See which search queries caused your website to appear in the search results. See what sites are linking to your website. Identify crawl errors to be fixed. Click here to see more reasons and other information about Search Console. Now let’s get started. Step 1: Verification Log into your Google account. … Continued
New Google Platform Boosts Home-Service Providers
Attention all plumbers, landscapers, and contractors — and anyone who runs a home-service business. Google is now testing a new paid search product. The advertising platform, called home service ads, connects new customers to qualified home-service providers through Google Search. What Are Home Service Ads? The idea behind home service ads is that users who perform searches for certain services on Google can browse ad units of trusted and experienced home-service providers in the targeted area. For example, say you are searching for an emergency plumber. You arrive at the search results page, and at the top you see home-service professionals. Google compiles the business basics so that you can quickly browse through a reputable company’s profile, services offered, contact information, areas served, hours of operation, and customer reviews — all in one place. How Do Providers Qualify? A big feature Google seems to target for the new product is … Continued
Low Bids Kill AdWords Campaigns – Here’s Why
Oftentimes clients are willing to “try” AdWords to see how successful it is for their business, but the problem with that scenario is that if you don’t jump in head first, you’re never going to see the full potential of an AdWords campaign. The goal of a campaign is to attract potential customers who are actively searching for your services. If you aren’t spending enough money to let your ads show up at the top for those searches, they may not ever click through to visit your website.It can be difficult to understand why you can’t just put $100 towards ad spend and evaluate the results, but we’re here to explain the spiral of events that occurs from setting low bids with a low budget at the beginning of a campaign. Low Bids = Low Position Let’s say, for example, that you aren’t willing to spend more than $2 per click, so … Continued
What’s Your Best Content Marketing Strategy?
In the ever-changing world that is search engine marketing, you can probably find dozens and dozens of articles every day about the multiple different views and methods to getting any number of results for your website. Considering there is a new way to improve your online presence seemingly every day, what is your best bet for getting your message out there? How do you convince people to choose you over the millions of other sources out there? Your content marketing strategy can define whether your site is taking steps in the right direction, but should you strive to develop more and more content, or focus on the overall quality of your creations? There is No One Way In reality, the answer to that question in reality is a combination of both. If you are able to develop a lot of high-quality content on your site, the people will come in … Continued
Managing Your Complete Internet Presence
Having a website used to be enough. But the rise of social media platforms and multiple online review websites has redefined what it means to have an Internet presence. Today’s consumers are online more than ever before, and their purchasing habits — even for major purchases like travel and lodging — have adjusted accordingly. From desktop computers and laptops to mobile devices and tablets, the traditional buying cycle has been replaced with customers expecting to engage directly with brands and businesses in a multitude of places — places they choose. “It’s about being available wherever your customers are,” said Roger Laurendeau, CEO of The Web Guys, a web design and Internet marketing agency in Carmel, Ind. “Sure you have a website, but you may just have missed out on acquiring a customer because they found a negative review on a Yelp listing you didn’t know you had, or because they … Continued
Why Is It Important For Me to Have a Mobile Website?
By the end of 2014, more people will be accessing the Web using their mobile device than they do using a computer. The way consumers are searching for local businesses has dramatically changed in the last few years, and this fact should have you rethinking your marketing plan. You have a professional website that is helping to grow your business, but you would be gaining even more customers (and outdoing your competitors) if you invested in a mobile-friendly site. Mobile devices have become a prevalent source of constant and readily available information for your customers. According to Google, 89% of respondents in “The Mobile Movement” study use their smartphones several times throughout the day to access the Internet. Having a user-friendly mobile website keeps customers engaged on your pages, reflects positively on your business, and delivers the message that you care about your customers. According to Google, users are 61% … Continued
Indiana Chamber of Commerce Member Spotlight: The Web Guys
The Web Guys is a locally operated digital media agency in Carmel. It serves various small and medium sized companies throughout Indiana and the entire United States. In business for nearly a decade, The Web Guys’ primary focus is helping businesses by managing their entire Internet presence (Google, Yahoo!, Bing, Social Media, Reviews, etc.) for them so they can focus on their core business. Overseeing one’s Internet presence can be a confusing and daunting task for a business “going it alone.” Pick a trusted partner like The Web Guys and succeed online. We offer a wide variety of digital media marketing services including website design, search engine marketing & optimization, reputation management, email marketing, social media management and mobile. We keep up with new trends on the ever changing Google, Yahoo!, and Bing landscapes, and with new media outlets and Internet launches that are relevant for our clients. Just having a … Continued
The Web Guys Customer Reward Program
We could use some great referrals, and we are willing to pay you for them! In an effort to find new customers to serve, we want to remind you about our Customer Reward Program! We repost every few months as a friendly reminder as well. Most business people know other business people. That is a well-known fact. Plumbers know electricians, car rental guys know car sales guys, etc. We want to pay our customers who are willing to give us a warm introduction to other business people and business owners they know who might need our services. We hope the excellent service we have provided you will make it easy for you to trust that we will serve anyone you introduce to us in the same fashion. A $250 Check for every lead you refer that turns into a customer for The Web Guys! We are looking for qualified leads. … Continued
