Small businesses must pay special attention to their brand and presence on the Internet.
Pay close attention to these 10 Internet Marketing tips!
1. You Need a Professional, Custom Designed Website!
Your potential customers begin judging your company as soon as they land on the home page of your website. First impressions are extremely important, and if your website isn’t user-friendly and well-branded, it reflects poorly on your company. Most people have a friend or family member who “knows how to build a website” and I “know how to swing a hammer” but that doesn’t mean I should remodel my house. An experienced, professional contractor will do a much better job on my home than I ever could, and the same goes for website design. Let a professional take care of this immensely important task for you. Small businesses must pay special attention to their brand and presence on the Internet. Pay close attention to these 10 Internet Marketing tips!
2. Once Your Website is Up and Running, The Work Doesn’t End There!
“If you build it, they will come” worked in Field of Dreams but the same does not hold true in the world of web design and Internet marketing. A live website is no indication that your potential customers will be able to find it. Your website must be correctly architected with Search Engine Optimization techniques and marketed with Search Engine Marketing efforts; both are time and labor intensive. Your website must be found when potential customers search important keywords in order to direct targeted traffic to your website!
3. Get Help From the Pros
Given the time, most businesses owners could research and learn what it takes to create a quality online presence and accomplish this on their own. However, your main priority (as it should be) is operating your business successfully. Let us make your life easier by using our years of experience and research in the field of Internet Marketing.
4. You Get What You Pay For
The old adage “you get what you pay for” absolutely applies to Website Design and Internet Marketing and can have severe repercussions if you don’t do your research. This by no means suggests you should choose the most expensive vendor out there, but it is important to keep in mind that quality comes at a certain cost, and if an advertised price seems too good to be true, then it probably is.
5. What is Your Competition Doing?
It is important to know what your best competitors are doing in order to come up with a plan to surpass them and then stay ahead of them. Knowing the strengths and weaknesses of your competitors will allow you to formulate a strategy that will keep your Internet presence cutting edge for years to come.
6. The Importance of a Self-Hosted Blog
You need a blog hosted on your actual website domain. A blog located on someone else’s server like WordPress might cause your customers and peers to take you less seriously. A blog provides the opportunity to share thoughts and ideas with present and potential customers, and it creates fresh, unique content; the search engines like it when website owners have new content!
7. Your Website NEEDS Multiple “Calls to Actions”
It’s not enough to simply get a potential customer to your website; you need to tell them what to do once they arrive. These can be simple phrases instructing them to “Email NOW for a free estimate” or “Call TODAY for an appointmentt”. Most importantly, visitors need clear instructions for what to do next that could result in a business transaction for you. Your “calls to action” should start at the top of your website and continue throughout each page to encourage customers to engage.
8. Make It Easy for Your Customers to Contact You
You need to make it as easy as possible for potential customers to contact you. This means placing your phone number at the top of the website and on every page so that visitors can’t miss it and don’t have to search for it. A potential customer who cannot easily contact you will almost certainly take his or her business elsewhere. Have you ever been on a website, and wanted to call someone, but couldn’t find a phone number? Very frustrating…
9. How Much Traffic Does Your Website Get?
Where are people coming from? Google Analytics is one of the best (free) tools available to track where your traffic is coming from, how long visitors are staying, what pages are most viewed, and a good deal of other useful information. This data allows you to tweak your website to earn more traffic and convert additional sales.
10. Remember That Rome Wasn’t Built in a Day!
Your website’s Internet presence is a continual growth process and requires an ongoing and consistent effort. It can take several months to get your website to the top, so don’t get discouraged when it doesn’t happen overnight. Continue to do the right things, and over time your company will reap the benefits of the effort and investment.
Contact Chad Frazell at The Web Guys Phone Number at 317-805-4933 for a free Internet consultation and to learn more!