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Google Ads: 2 Fresh Ways to Target Users

Posted on: November 12, 2019

Google Ads, the goliath of pay-per-click (PPC) advertising, recently launched two new offerings to help you reach your target audience in Google Search, and it’s pretty big news. The rollouts include Affinity Audiences and Seasonal Event Segments for In-Market Audiences – just in time for the holidays. Read further to discover more about these targeting options and to find out what they might have to offer you. What’s It All About? When potential customers – and there are likely far more than you realize – are in search mode, they are exploring their personal interests, searching for inspiration, and digging around for things that matter to them. If you can provide these potential customers with what they want (even if they’re not aware of what it is they want in the moment) when they want it, you’re golden. Google Ads’ latest additions are focused on helping you make your advertising … Continued

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Where Should I Spend My Marketing Dollars?

Posted on: August 19, 2016

Investing in online marketing is an important decision for your business, but where is it the most crucial to spend your budget? Take advantage of all that we at The Web Guys can do for you. As digital marketers, we can guide you how to get the most for your budget by selecting the right platform with the best ROI. Google AdWords Learn More Facebook Advertising Learn More Search Engine Optimization Learn More Google AdWords If you want to reach new customers online, then advertising with Google Adwords is without-a-doubt the platform to start. Google AdWords is a robust advertising service that display ads on Google search result pages, Google local pack and its advertising networks. With these amazing features below, it’s easy to see why AdWords is the most used pay-per-click platform in the world: Target Prospective Customers:Google processes more than 1.2 trillion web searches every single year, so … Continued

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Google AdWords: 4 Major Changes for a Mobile-First World

Posted on: May 25, 2016

1) 50% More Text for Search Ads One of the first changes Google announced was that search ads will be eligible for up to 50% more text. That’s right — Google will be affording PPC ads with even more real estate on search results pages. It’s clear that Google is giving extra love to PPC ads because not only do they plan on expanding the text, they’ve already made the switch to adding a fourth placement for ads at the top of search results pages. The 25-character headline limit will be expanded to two 30-character headlines. The new ads will have one consolidated 80-character description line, instead of two separate 35-character descriptions lines. In the example below, the new format on the right includes more ad space for businesses to better market their unique selling propositions. 2) Device-Specific Bidding Currently, advertisers set bids for desktop searches and make adjustments for … Continued

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Why Does My Business Need AdWords? #FAQuesday

Posted on: May 5, 2016

It used to be enough to rely solely on SEO strategies to keep your phone ringing, but due to some of Google’s latest updates, it’s not your safest option to turn your back on PPC. What changed? In February 2016, Google announced that it was killing right sidebar ads, and moving a fourth position to the top of the search results page. Does this impact me? This has a huge impact on organic results. While there used to only be three ads at the top of the page, there’s now an additional ad taking up space. Often times, organic results can’t even be seen until you scroll further down the results page. Do you want to rely on results that people have to scroll to find instead of getting a top-of-the-page position that searchers will see first What should I do? If you aren’t currently running ads with AdWords, it’s … Continued

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What’s New in AdWords?

Posted on: April 14, 2016

From top placement changes to new ad formats, Google has announced many updates to AdWords over the past month. We at The Web Guys are here to be the one-stop shop for all that you need to know. Get up to speed by reading the latest updates below: New Dashboard on the Way The AdWords dashboard will be getting a hefty makeover in the next 12-18 months. No beta period has been announced yet, but Google is giving fair warning that a more user-friendly experience is in sight. We don’t know much in terms of exactly what will be changing, and Google has only provided one screenshot to tease us with. OEM Automotive Ads Automotive ads are getting revamped with the newest update from Google. Now when an OEM is buying search ads, they’ll be able to add an image carousel for a more eye-catching ad. These ads will also … Continued

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Why Should I Outsource AdWords Management? #FAQuesday

Posted on: March 29, 2016

AdWords is like a foreign language to many business owners. Until you take the time to dive in and learn as much as you can about it, it’s overwhelming and difficult to understand. Not only is it a large task to learn about AdWords, it’s always evolving. In order to stay ahead, you have to keep up with all the new updates that Google is making amongst the other struggles you’ll find below. 1. The dashboard is confusing. The number of tabs are overwhelming when you open an AdWords account. See the screenshot below as an example of the tabs that are likely difficult to understand for a first-time user. 2. You have to know the language. To even begin to understand the dashboard, you need to know the AdWords lingo. Do you know all about campaigns, ad groups, modified broad-match keywords, and RLSA bid adjustments? It’s confusing! The more … Continued

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What’s the Difference Between AdWords & AdWords Express? #FAQuesday

Posted on: March 15, 2016

With a name like “AdWords Express”, it’s easy to assume that it must be a quick and effective way to get your business involved with AdWords. This is true, but the differences between a regular and Express campaign are far greater than most may realize. The Web Guys team is going to clear things up to help decide what’s best for your business. Learn more about AdWords in a previous blog. Overview AdWords Express AdWords Pay only for clicks Yes Yes Automated Management Yes No Ads on Google Search & Maps Yes Yes Ads on other related websites Limited Yes Mobile ads Yes Yes Advanced ad formats (videos, graphics, etc.) No Yes Geographic targeting ability Anywhere Anywhere Ability to use without website Yes No Pros & Cons Breakdown AdWords Express Pros: Having a website isn’t necessary. Many features are automated, so ongoing management is minimal. Only pay when someone clicks … Continued

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Google Search Results Page Update is Game Changer

Posted on: February 26, 2016

Google has made a game-changing update to its search results that could negatively impact your website traffic. This latest change includes removing right-hand side ads from the search results page. In the past, there were typically three ad positions above organic search results and seven positions on the side. Now you’ll see up to four results at the top of the page and zero ads on the side. There are also ad positions on the bottom of the page below organic results. What’s the Impact? This update makes a BIG difference whether you have an AdWords campaign or not. Let’s assume you do have an AdWords campaign currently running. This means that if your average ad position is lower than 4 (meaning positions 5-10), your ad may get pushed to the bottom of the search results page, below organic results. The effectiveness of your campaign could drastically drop. In order … Continued

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How Will I Know if my AdWords Campaign is Working?

Posted on: February 9, 2016

A very common concern for new AdWords users is figuring out if it’s money well spent or money wasted. It’s an understandable concern that can be avoided if you plan ahead. There are a few things that business owners would need to think about when deciding if the campaign is working. What action do I want to drive with these ads? By this we mean, do you want these ads to produce more phone calls? Do you want more leads through the website? Do you want a video on your landing page to be watched? It’s important to know what you want to be measured before setting up the processes to measure that action. Google offers excellent tools and integration with Analytics to be able to measure phone call data as well as submissions through your website or users watching a video. Where can I locate this information in the … Continued

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Making the Most of PPC Campaigns

Draw High-Quality Website Traffic with AdWords

Posted on: January 14, 2016

Now that you’ve learned about the various digital marketing tactics needed to establish a thriving online presence for your business, it’s time to dive into the purpose and complexities of paid search, commonly referred to as PPC (pay-per-click). We’ll focus today on Google AdWords, the most-recognized type of PPC advertising. You’ve likely seen these ads, which are identified with a small yellow box that says “Ad,” in Google search results.  Whenever one of these links is clicked, the ad owner pays for that visit to its website. The price is set through Google’s auction process. Factors affecting the price of ads include: the industry, competitors’ bids, quality of your ad, and quality of the landing page searchers will be taken to. In order to get high-quality clicks to your website at low prices, you need to be armed with a plan before jumping into the PPC world. We at The Web Guys are happy to … Continued

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