online marketing
Everything You Ever Wanted to Know about Customer Reviews
You know that customer reviews matter in some capacity, but how much do they matter and why? For content marketers, search performance is king, but do customer reviews really have much influence? The fact is that yes, they certainly do. Google itself confirms that positive, credible customer reviews lead to both enhanced visibility and higher conversion rates. To better understand what customer reviews mean to your business, it’s important to distinguish between the objective and subjective responses your potential customers encounter during their search queries. Objective Responses When a potential customer goes online to inquire about a business, they encounter objective information that you generally control. You are the master of your own marketing content, and no one is better qualified for the position. Objective information generally includes information about: The products and/or services that you offer Your company’s history Your team Contact information While this represents the nuts and … Continued
Why Should I Verify My Facebook Page? #FAQuesday
Facebook is making it easier for consumers to connect with businesses on the social network, rolling out an update this fall that allows companies to verify their official Facebook pages. You’ve likely already seen the blue verification badges on celebrity pages, indicating they belong to the actual star and not a super fan. Now a similar feature is available for many businesses. The Web Guys team has been getting a lot of questions lately about why page verification matters. So today, we’ll explain the three most important reasons every company should verify its Facebook page. 1: Customers will know that your page is authentic. It’s pretty easy to create fake Facebook pages, intentionally or not, so it’s extremely important to verify the page you’ll actually be using. Not only does this let your customers know the page is legitimate, but it also tells Facebook that you are who you say you are. 2: Facebook search results favor verified pages. … Continued
Can a Seasonal Business ‘Turn Off’ Digital Marketing? #FAQuesday
At The Web Guys, we serve many businesses that provide seasonal services: snowmobile rentals, lawn care, watersport rentals, and even construction. These firms tend to bring in the majority of their income during specific times of the year, offsetting the months when they are simply hoping to break even. Over the years, a number of our clients have asked if we can deliver our digital marketing efforts during the months they are “in-season” and pause them during down times, hoping to save money when things are tight. While it might seem like something that can be turned on or off like a light switch, that isn’t the case, and trying to do it can actually negatively affect your online visibility in the long-run. Google Doesn’t Stop When Your Business Slows Down Digital marketing is a year-round activity because although your business may slow down during certain times of the year, Google is constantly working to provide … Continued
Why Should I Bother Keeping up With Google? #FAQuesday
You’ve heard from every corner of the Interweb about the importance of following Google’s standards when it comes to publishing content online. But do you know why you should care about the tech giant and its always-evolving search algorithms? At The Web Guys, we believe keeping up with Google’s changes will ensure the best outcome for business owners looking to improve their online presence. Consider the fact that 64 percent of all online searches occur on Google — over 3.5 billion of them each day. When potential customers turn to the Internet with questions about the product or service you offer, will your business be one of the top answers the search engine provides?There’s little doubt that staying on Google’s good side will give you a better chance of getting onto searchers’ radar. That’s why we help clients navigate the changing landscape, keeping them ahead of competitors who don’t bother to figure out the implications of updates like these: … Continued
Why Is It Important For Me to Have a Mobile Website?
By the end of 2014, more people will be accessing the Web using their mobile device than they do using a computer. The way consumers are searching for local businesses has dramatically changed in the last few years, and this fact should have you rethinking your marketing plan. You have a professional website that is helping to grow your business, but you would be gaining even more customers (and outdoing your competitors) if you invested in a mobile-friendly site. Mobile devices have become a prevalent source of constant and readily available information for your customers. According to Google, 89% of respondents in “The Mobile Movement” study use their smartphones several times throughout the day to access the Internet. Having a user-friendly mobile website keeps customers engaged on your pages, reflects positively on your business, and delivers the message that you care about your customers. According to Google, users are 61% … Continued
Press Releases Enhance Your Business’ Web Presence
As you’ve probably noticed, public relations and advertising are important parts of running your business since these efforts help bring in more customers, who in turn help your business grow and succeed. If you’ve been trying to increase your PR presence, but you think you’ve exhausted all the possible outlets, think again. One way to up your PR presence on the web is to write a press release for your business. According to Wikipedia, “A press release, news release, media release, press statement or video release is a written or recorded communication directed at members of the news media for the purpose of announcing something ostensibly newsworthy.” Now, you might be thinking that you can’t write press releases because your business doesn’t do anything that is really “newsworthy,” but this isn’t true. If your company has recently started offering a new product or service, won a local award, or set … Continued
Who’s Improving Your Online Presence?
The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued
