Should I be Running Facebook Ads? #FAQuesday

There is a slew of different ways to advertise your business online these days. How do you know which platforms are the best bang for your buck? Aside from AdWords, which you should definitely be running, Facebook comes out on top. The audience is far too large and the targeting is much too precise to be ignored completely. Here are three reasons why you should be promoting your business on Facebook.

1. Your Target Audience is Already There

Pretty much everyone has a Facebook account these days. No, seriously. There are over 1.6 billion active users currently registered to Facebook. No matter who your target audience is, they are reachable through Facebook advertising. It’s simply a matter of targeting them.

2. Your Money Goes Further

Gaining organic traffic through your business’s Facebook page is quite difficult these days. In fact, reaching your entire audience for free is nearly impossible. The bright side, however, is that Facebook ads can be very cost effective. We’ve seen clients drawing in website clicks for as little as $0.10 per click!

To take it a step further, the average cost to reach 1000 people in printed media is $32, Google AdWords is $2.75, and Facebook is the lowest at only $0.25.

3. Your Targeting Options Are Phenomenal

Facebook targeting is super granular. You can target by age, sex, location, net worth, life changes, spending behaviors, and the list goes on and on. It’s almost creepy how much they know about us.

As a bonus, after you’ve found an audience that works well for you, you can ask Facebook to give you the audience that relates incredibly close to your needs, and you can continue right on succeeding with an entirely fresh set of users.

Here at The Web Guys, we’ve seen all types of clients gain success from the simplest of Facebook ads. It’s definitely something you should consider for your business. Still have questions regarding digital marketing, SEO, or website design? Contact us today at (317) 805-4933.