Google: In with the New
When it comes to local searches over at Google, things are on a roll. If you are having trouble keeping up, you’re not alone, but there are some basics to keep in mind as we barrel into the new year. Local search is important to your business, which makes having your finger on the pulse – to the degree that it’s possible to do so – an excellent idea.
Encouraging Older Consumers to Leave Reviews: A Win-Win
Reviews are good for business. Even an occasional bad review can afford you a better understanding of how a few well-considered tweaks might provide you with a leg up. Writing an online review is so convenient that a good portion of consumers go for the gusto and make it their habit to leave reviews – making the online shopping experience better for everyone. Older consumers, however, have been slower to join the bandwagon. Online reviews help to grow your brand’s online reputation, and encouraging older consumers to give it a go is a worthy goal.
A Positive Spin on Negative Reviews
Online negative reviews happen, and while they can feel like the end of the world, they shouldn’t. A negative review here and there affords you a greater perspective about how your business is doing out there and helps you appreciate those five-star reviews that much more. If the thought of negative reviews stops you in your tracks, never fear – there is a straightforward to-do list that can help you slay this dragon and make your negative reviews work for you. The most important point to keep in mind is that sweeping those not-nice reviews under the rug is not going to do you any favors and that the time for action is now.
COVID-19 and Customer Loyalty: Lessons to Be Learned
Without customer loyalty, you’re not making the most of your business, but the pandemic and its attendant wave of restrictions put customer loyalty to the ultimate test. The most telling point is that consumer spending hit an unparalleled global low during the height of the pandemic, and this fact left businesses hanging on word-of-mouth recommendations and on those loyal customers who kept coming back for more – the gold standard when times are tough. As uncertainty about COVID-19, business capacity restrictions, and consumer behavior continue to loom, there are some confidence-boosting tactics you can employ to help ensure that you’re building brand loyalty and keeping customer satisfaction high – now and into the post-restriction future.
Digital Marketing Lessons from 2020
2020 was a year for the books that none of us will forget anytime soon. There were, however, some important lessons peppered throughout that we – as an industry – are wise to heed. While 2020 was all about putting distance between ourselves, many businesses were able to chart new territory in their efforts to help keep us connected. Because real life is often the best teacher, let’s get cracking and learn a few digital marketing lessons that 2020 taught us.
Churn, Baby, Churn: How to Limit Customer Breakups
The term customer churn rate refers to the rate at which customers cease trade with a specific business during a specific period of time, and it naturally strikes fear in the hearts of business owners everywhere. A better understanding of why customers break up with you in the first place – and making adjustments in response – can go a long way toward improving your company’s bottom line. The digital marketing experts at The Web Guys are committed to putting our reserves of experience to work for your business.
You Deserve More from Your Google My Business Listing
Google My Business is an effective tool that allows many, many companies to garner views from the vast throngs of online viewers. GMB, however, is only as powerful as you allow it to be. When you invest the time and effort it takes to optimize your GMB profile, you exponentially increase your chances of unleashing the power of GMB at full throttle. Because the devil’s in the details, invest some time and forethought in the creation of your profile and watch your world expand from there. Yes, GMB is powerful, but without your well-crafted input, it remains unplugged.
Customer Feedback That Gives Back
When it comes to your online business, stellar customer reviews are the gold standard. If you don’t have firsthand knowledge of a company’s wares and services and you don’t personally know anyone who’s already taken the plunge, there’s no better way to assess what a company has to offer than to read up on what their customers have to say. Because it’s gotten to the point that many of us go online for everything from toothpaste to legal services, savvy shoppers are in the habit of regularly perusing customer reviews when they’re in the market for just about everything.
Building Brand Trust in the Digital Age
The best relationships are solidly forged on a framework of trust. In fact, the only relationships worth having, in the long run, are trust-based. The fact is that this truth about interpersonal relationships also applies to your brand’s relationships with your customers and potential customers. The good news is you can use the same principles of trust that apply to your close personal relationships to your brand’s relationships – and can reap the rewards in the process.
Everything You Ever Wanted to Know about Customer Reviews
You know that customer reviews matter in some capacity, but how much do they matter and why? For content marketers, search performance is king, but do customer reviews really have much influence? The fact is that yes, they certainly do. Google itself confirms that positive, credible customer reviews lead to both enhanced visibility and higher conversion rates. To better understand what customer reviews mean to your business, it’s important to distinguish between the objective and subjective responses your potential customers encounter during their search queries. Objective Responses When a potential customer goes online to inquire about a business, they encounter objective information that you generally control. You are the master of your own marketing content, and no one is better qualified for the position. Objective information generally includes information about: The products and/or services that you offer Your company’s history Your team Contact information While this represents the nuts and … Continued