Email Marketing: Dead or Alive? #FAQuesday

In lieu of the recent political debates, we thought we would tackle one of our favorite online debates: Is email marketing dead or alive?

I am here to tell you that email marketing is alive and well, and you shouldn’t let anyone convince you otherwise.

Benefits of Email Marketing

When engaging with customers via email, your brand’s message is sent directly to a targeted audience. It’s an extremely affordable service that The Web Guys proudly provides for our customers, and the benefits are unending.

I could bore you with positive facts and figures, but we’ll save that for your first results report.

Email As a Conversation

If you’re anything like me, your inbox is constantly inundated with ads and “special offers” from big brands that often go unchecked until they’re deleted.

At The Web Guys, we treat email marketing a little differently. We carefully craft every email to keep your customers involved with your business. Of course we send the occasional ads and special offers too, but for small businesses, it’s just as important (if not more critical) to use email to start a conversation.

Leveraging emails to start a conversation is a steadfast way to increase long-term customer engagement. Whether sharing company news and special events or event reminders and thank yous, this direct line of communication makes sure your company is always on your customers’ minds.

Take Your Digital Marketing to the Next Level

If your company is already taking advantage of digital marketing services from The Web Guys, an email campaign can take your results to the next level. We’ll create a strategy to benefit your company’s specific goals, and then we’ll make sure it gets in the right hands.

But don’t just take my word for it. Industry leader Constant Contact honored The Web Guys as an All Star Award Winner for the work we did for our clients in 2014.

It’s time to amp up your customer engagement. Give us a call today at (317) 805-4933 to speak with your Client Success manager about adding email marketing to your services. Whether you’re interested in a one-time email blast, monthly promotions, or quarterly updates, we are ready to help your company take advantage of this incredible tool.

Not a TWG client? We provide ongoing Internet marketing services for small businesses across the country. We also design killer websites. Give us a call or contact us online for more information.