If you’re wondering how to make your Facebook ad copy pop, you’re not alone. The fact is that carving out an advertising niche on the overgrown platform can be daunting at best. While there are plenty of shiny, new advertising developments out there, including immersive experiences and chatbots, balancing a realistic budget with pricey innovations can leave you feeling deflated. Fortunately, there are advertising fundamentals that flow from the behavioral sciences that are easy to employ, don’t break the bank, and can give your ad copy that wow factor you’re looking for.
Personalization drives repeat purchases and even increases the potential that your customers will refer you to other like-minded searchers. In fact, an in-depth report generated by McKinsey & Company finds that your marketing gains are likely to correlate closely with the level of closeness you’re able to cultivate with your customer base and target audience. If you haven’t been paying attention to personalizing your marketing game, you’re not even sure where to begin, or you’re ready to level up, you’ve come to the right place.
Inclusivity is not something you should aspire to – or that you should massage into your content after the fact. Ideally, inclusivity is part of who you are as an online business – and your content reflects this fact. There is always room for improvement, however, and if you’re behind the curve on this, now is a good time to get cracking.
You know that SEO hygiene matters, but you may not be sure how to get down to business in terms of cleaning yours up. Fortunately, a better understanding of the basics can help you get a better handle on your business’s SEO hygiene – rendering it sparkling clean in the process. If you feel like it’s always something when it comes to SEO, you’re on the right track, but improving your SEO hygiene doesn’t have to be a herculean effort – and once you set the wheels in motion, the resulting benefits can provide a significant return on your investment.
Quality is an elusive concept, and the interplay of your site’s overall quality and SEO is no exception. Distinguishing between those sites included in your link outreach that are forwarding your ranking, that are just hanging around and not doing much, or that are actually getting you penalized is an important but challenging matter. The goal is creating quality while bolstering the impact of your link building and reducing your overall risk, so let’s get going.
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.
You recognize that your content matters – it’s what brings your readers to the yard – but you may be at a loss about how to elevate it to the level of newsworthy and garner links in the process. The answer is content that strikes a personal chord with your target audience (and beyond). And your research, at its most basic level, involves deciphering who your fiercest competitors are getting their links from and then brainstorming your own inroads into similar territory. While there’s a lot of tech involved, the heart of the matter comes down to creating content that is newsworthy to begin with and that does a lot of the heavy lifting on its own.
Website content is critical to search engine optimization (SEO), but according to Search Engine Journal (SEJ), when it comes to ranking content related to health, finance, and other YMYL (your money or your life) topics, John Mueller – a Search Advocate over there at Google – shares that the most important factors are expertise, authoritativeness, and trustworthiness (E-A-T). These so-called YMYL sites are held to higher standards, and if you count yourself among them, you should maintain a laser-like focus on ensuring that your content is steeped in expert authority that inspires your users’ confidence and trust.
The best way to grow your website is with organic traffic from the big search engines out there. The only way to garner the necessary clicks, however, is to rank high enough in the first place. Unfortunately, finding a balance between the two is where too many websites spin out of control. The surest search engine optimization (SEO) strategies incorporate both on-site and off-site planning. While the building blocks of your off-site efforts are all about honing your backlink portfolio, which you likely have a fairly solid handle on, your on-site or on-page plans involve SEO elements that are more content-driven, including meta tags and keywords. This is the stuff that speaks both to your target audience and to the search engines, and it deserves closer attention.
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.