Email Marketing

Goal-Driven Email Marketing: It’s a Web Guys Thing

There are few – if any – businesses that can’t benefit from a solid goal-driven email marketing strategy, and The Web Guys can help you get in on the action. Email marketing services represent an affordable and effective tool for connecting with current and potential customers, but you need a plan. Whether you’re on the hunt for brand-bolstering reviews or are reaching out with promotions, newsletter style info, or both, a focused email marketing strategy can help, and The Web Guys are here for you.

Email Marketing: Dead or Alive? #FAQuesday

In lieu of the recent political debates, we thought we would tackle one of our favorite online debates: Is email marketing dead or alive? I am here to tell you that email marketing is alive and well, and you shouldn’t let anyone convince you otherwise. Benefits of Email Marketing Email marketing is an incredible opportunity to communicate with your company’s past, present, and future customers. We work with clients — large and small — to design, develop, and deploy customized marketing campaigns with messages tailored to boost your bottom line. And the best part is that you don’t have to lift a finger; we handle all of the grunt work for you. When engaging with customers via email, your brand’s message is sent directly to a targeted audience. It’s an extremely affordable service that The Web Guys proudly provides for our customers, and the benefits are unending. I could bore you with positive facts … Continued

E-Mail Marketing: Increase Your “Mind Share”

Keeping in contact with your clients is important no matter what business you are in, but especially so in the services industry. Whether your bottom line meets your monthly goal or falls short often depends upon how much “face time” you have with your clients, or how effective your branding and name recognition is. Obviously, the goal is to establish and maintain contact without annoying your customers with repeated calls. Enter e-mail marketing. We’ve all heard about market share, but what about “mind share”? E-mail marketing is just one of the services that The Web Guys offers that can take the stress and enormous time commitment out of contacting your past and present clients, while still getting your name in front of your customers. Email marketing is a versatile communication strategy, customizable to your business. The core idea is to make sure you are front of mind, and that you … Continued