Google’s Local Services Ads (LSAs) allow your business to connect with potential customers who search on Google in your area for the kind of services you provide, which translates to most people in your area. When we’re on the hunt for services, we turn to Google, which makes Google’s LSAs an important advertising platform. These ads are sponsored, powerful tools that can strengthen your ability to reach your target audience. At The Web Guys, we are focused on helping valued clients like you get the most bang for their buck with quality services like LSA guidance, and we welcome the chance to help you explore your best options.
Google’s LSAs are lead generators that are designed to help you connect with local customers, and local customers are what make your small business tick. Yes, these ads are poised to show up in service-oriented search queries in your locale, but they go well beyond this definition. Consider the following additional functions:
Better understanding what LSAs can do for your service-related business can help you take fuller advantage of what they have to offer.
LSAs have much to recommend them, including:
The best way to understand how LSAs work is with an example. If – for example – you are in the business of helping individuals and families move, and your company specializes in local moves in the greater Chicago metropolitan area, you have options when it comes to your Local Services Ads account. You’ll likely choose the Moving & Relocation category, and from here, you will select the service type of local moves. In order to hone things further, you’ll identify the zip codes within the Greater Chicago market that you choose for ad eligibility. From here on out, Google will share your ads only with those users in your selected zip codes who search for local moving companies. Finally, when your ad generates a user phone call that fits Google’s lead criteria, they’ll charge you a flat fee that’s based on your category of services – Moving & Relocation – in your target area – Greater Chicago.
Many business owners are intimidated by Google’s onboarding process for LSAs, but with our skilled guidance, you won’t have any trouble getting set up. Getting the ball rolling includes all the following:
The process for securing a Google Guaranteed badge is more involved, but doing so can reap significant rewards.
Once your LSA account is set up, you’ll gain access to the LSA dashboard that provides you with an overall view of how your LSAs are performing, including information like the following:
If you run a service-based business, Local Services Ads can make all the difference. When people in your area need the kind of services that you offer, the vast majority turn to Google, and the lead rates for their LSAs reflect this fact. The clients we work with find that the return on LSAs exceeds other venues, such as standard paid search campaigns as well as other digital channels. While the upfront cost can be higher than other campaign approaches, the improved call quality and lower cost-per-sale over time helps balance the expense and can pay off big time in the end.
If you run a local service-oriented business, ignoring the unique opportunities afforded by search marketing is shortsighted, but taking the plunge may leave you feeling overwhelmed. The digital marketing professionals at The Web Guys appreciate your concerns and have the LSA expertise to help. LSAs are powerful tools that allow you to reach those customers who’re looking for exactly what you have to offer in your exact location, and this distilled focus can prove invaluable. Our services include helping you master LSAs, and we encourage you to get in touch by contacting or calling us at (317) 805-4933 for more information today.
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