With a name like “AdWords Express”, it’s easy to assume that it must be a quick and effective way to get your business involved with AdWords. This is true, but the differences between a regular and Express campaign are far greater than most may realize. The Web Guys team is going to clear things up to help decide what’s best for your business. Learn more about AdWords in a previous blog.
AdWords Express | AdWords | |
Pay only for clicks | Yes | Yes |
Automated Management | Yes | No |
Ads on Google Search & Maps | Yes | Yes |
Ads on other related websites | Limited | Yes |
Mobile ads | Yes | Yes |
Advanced ad formats (videos, graphics, etc.) | No | Yes |
Geographic targeting ability | Anywhere | Anywhere |
Ability to use without website | Yes | No |
Pros:
Cons:
Pros:
Cons:
After reading the cons for regular AdWords, it’s evident why businesses choose to hire a company like The Web Guys to create and manage AdWords campaigns. We have experts on staff who handle AdWords operations on a daily basis. Without a doubt, regular AdWords is the way to go when comparing to AdWords Express. Keeping control in your hands rather than Google’s is key. Contact The Web Guys today at (317) 805-4933 to get the conversation started about creating your targeted and effective AdWords campaign.
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