website design
Managing Your Complete Internet Presence
Having a website used to be enough. But the rise of social media platforms and multiple online review websites has redefined what it means to have an Internet presence. Today’s consumers are online more than ever before, and their purchasing habits — even for major purchases like travel and lodging — have adjusted accordingly. From desktop computers and laptops to mobile devices and tablets, the traditional buying cycle has been replaced with customers expecting to engage directly with brands and businesses in a multitude of places — places they choose. “It’s about being available wherever your customers are,” said Roger Laurendeau, CEO of The Web Guys, a web design and Internet marketing agency in Carmel, Ind. “Sure you have a website, but you may just have missed out on acquiring a customer because they found a negative review on a Yelp listing you didn’t know you had, or because they … Continued
Why Is It Important For Me to Have a Mobile Website?
By the end of 2014, more people will be accessing the Web using their mobile device than they do using a computer. The way consumers are searching for local businesses has dramatically changed in the last few years, and this fact should have you rethinking your marketing plan. You have a professional website that is helping to grow your business, but you would be gaining even more customers (and outdoing your competitors) if you invested in a mobile-friendly site. Mobile devices have become a prevalent source of constant and readily available information for your customers. According to Google, 89% of respondents in “The Mobile Movement” study use their smartphones several times throughout the day to access the Internet. Having a user-friendly mobile website keeps customers engaged on your pages, reflects positively on your business, and delivers the message that you care about your customers. According to Google, users are 61% … Continued
Indiana Chamber of Commerce Member Spotlight: The Web Guys
The Web Guys is a locally operated digital media agency in Carmel. It serves various small and medium sized companies throughout Indiana and the entire United States. In business for nearly a decade, The Web Guys’ primary focus is helping businesses by managing their entire Internet presence (Google, Yahoo!, Bing, Social Media, Reviews, etc.) for them so they can focus on their core business. Overseeing one’s Internet presence can be a confusing and daunting task for a business “going it alone.” Pick a trusted partner like The Web Guys and succeed online. We offer a wide variety of digital media marketing services including website design, search engine marketing & optimization, reputation management, email marketing, social media management and mobile. We keep up with new trends on the ever changing Google, Yahoo!, and Bing landscapes, and with new media outlets and Internet launches that are relevant for our clients. Just having a … Continued
How Mobile-Friendly Is Your Website?
If you have a website, you’ve probably made sure that it looks great on a desktop computer and even on a laptop. But have you thought about how your website looks and operates on a smartphone or other mobile device? If not, you may need to re-evaluate the structure of your website to make sure it performs well on a mobile platform. You may be thinking that any website can be looked at using a smartphone, and that’s true. But what you may not realize is how the quality of a website, as seen from a mobile device, can affect consumers’ attitudes about that site and, by extension, that company. Mobile-Friendly Sites Help Businesses According to Google Mobile Ads Blog, a study from Google called “What Users Want Most From Mobile Sites Today” found that 67% of people are more likely to buy from a mobile-friendly site. This is Pretty … Continued
Facebook Fan Page Best Practices
Basic Information With more than 794 million active users on Facebook, it comes as no surprise that businesses everywhere are utilizing this website. Opening a Facebook fan page can drive traffic to your website, generate additional sales, increase brand recognition and allow you to interact with your customer base. A business fan page on Facebook should include basic information that a potential customer would be searching for. The “About” section is the most readable section of your fan page by Google so be sure to focus your efforts on making that section effective and efficient first. Some basic information that should definitely be included on your fan page are: An overview of the company Your website URL and contact information Company logo Business hours Optimizing Your Fan Page You should work to increase your number of “likes” once your page is created. Promote your Facebook page by adding a Facebook … Continued
How to Move Up on Google: Page 99 to 1
“Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market. “ –Auto Rental News The Web Guys was recently featured in an Auto Rental News article, “How to Move Up on Google: From Page 99 to 1.” Over 200 factors are used to determine Google’s search engine rankings. Search Engine Marketing is a very detailed process and must be tailored to each unique website. Click the link below to read how we helped improve the online presence for our valued clients, Value Auto Rental & Greenberg Rent A Car! “How to Move Up on Google: Page 99 to 1“
Google Places Gets A New Look!
Google Places is constantly changing and updating! Google recently released an update to the way it displays local results to give more prominence to Google Places data within the search results. The new look substitutes a horizontal map for a vertical one displayed on the right side of the Places results. This allows more ads to appear above the fold without scrolling down the page. The map is vertically larger and more pins are displayed. The RED Google pins are now GRAY. The grey pushpins become red when you hover your mouse over the pin. When you click on the red arrow a new panel to the right is displayed with more information. This information includes Place Page photos with more details and the business’s home page. Five images from the Google Places profile appear as thumbnails. A short snippet from the Places descriptions appears as “At a glance” info. … Continued
Who’s Improving Your Online Presence?
The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued
The Importance of Internal Linking
One of the elements of website development and Search Engine Optimization that often gets overlooked is internal linking. When done correctly, internal linking improves both search rankings and consumer usability. Internal linking refers to links that direct website visitors to another page of a website. Internal linking is a great way to tell search engines what a webpage is about and to help increase that page’s search ranking for specific keywords. When one website links to another website, search engines pass value for the keyword phrase used in the link anchor text. Anchor text is the highlighted text in the link. While internal links don’t carry as much weight as links from other sites, they still make an impact on a website’s positioning. Internal links are an effective strategy in helping to improve a website’s rankings for important key phrases. The link architecture of a website is a crucial step … Continued
What Can a Business Blog Do For You?
Blogging is one of the most powerful search engine marketing tactics available today. A blog should be the hub of all the other social media tools, because it functions like a website or as an add-on to your existing website. When a blog is updated regularly, it helps build natural search engine rankings and therefore increases traffic to your website. As an added bonus, it helps your website be better positioned in the engines as well. As such, any business that’s serious about using online marketing will want to consider integrating a blog into their website. A blog (a blend of the term web + log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, interesting stories, explanations and other material such as graphics or video. Most blogs are interactive, allowing visitors to leave … Continued
