web design
Your Website Redesign: Searching for the Answer
If you’re ready to consider a website redesign, there’s plenty to think about. A redesign signals that big change is afoot, and there is one very good reason for this – it’s time, and The Web Guys can help. You want your website to work for you and to reflect who you are as a business, and if yours isn’t hitting its marks, it is very likely time to dive deep into project redesign. The fact is that those retroactive tweaks we all make can only go so far – and, worse, can leave you with a site that feels like it was hastily thrown together. If you’re looking for anything, you’re looking for a sleek, streamlined design that masterfully reflects the heart of your business, and that performs like a thoroughbred while enticing, enlightening, and educating prospective customers. In the end, these goals all hinge on you having a … Continued
What is a “Client Success Advisor?” #FAQuesday
Modern business ownership is much more than setting up shop, putting an ad in the paper, and waiting for clients to find you. To really succeed, your business needs technical prowess and a strong Iinternet presence. At The Web Guys, we’ve discovered the perfect solution to maintaining your company’s online presence: Client Success Advisors. A Client Success Advisor is the secret to keeping your brand consistent across the search engine ecosystem. Let Us Be Your Guide When you partner with us for your digital marketing needs, you’ll receive much more than a website. A partnership with TWG means that you’ll have a staff of dedicated Client Success Advisors, ready to assist and guide you with various aspects of managing your Internet presence. From verifying that your business NAP (name, address, and phone number) is consistent and present on the web’s top business directories to keeping your website up- to- date … Continued
Start at the Beginning for Digital Marketing Success
In the fast-paced world of digital marketing, it’s easy to get distracted by the never-ending array of shiny objects designed to get Web surfers’ attention. But even the latest and greatest innovations can’t accomplish much unless they’re supported by the right infrastructure.It is crucial for businesses to build a solid foundation for their digital marketing efforts before attempting anything else. At The Web Guys, we start at the beginning by designing engaging websites that appeal to potential customers and search engines alike. Craft a Custom Strategy Our website-development process begins with a deep dive into your business, exploring everything from its history to its ambitions. We also research the broader industry to make sure we understand the challenges and opportunities that lie ahead for you and your customers. Understanding who your targeted audience is — and what they’re searching for online — empowers our team to create a well-thought-out website … Continued
Happy Thanksgiving from The Web Guys!
Break out the nice dinnerware — Thanksgiving is finally upon us! The Web Guys has been waiting all year long for the holidays, and we couldn’t be more excited for the arrival of festive celebrations, ugly holiday sweaters (appropriate office attire from Thanksgiving until Jan. 1), and copious amounts of delicious, sleep-inducing turkey (for non-vegetarian digital marketers). As we all barrel through Thanksgiving dinner to make it in time for Black Friday deals, let’s not forget the meaning of the holiday: showing gratitude.
How Do I Post to My Company’s Facebook Page? #FAQuesday
One question we hear frequently at The Web Guys is, “How do I post to my company’s Facebook page?” Today, we’ll break the process down into simple steps so that you can start taking control of your company’s online presence.
Make Your Business’ Web Site Engaging, Intuitive and Professional
As the world becomes increasingly more digitized, a business web site is no longer optional. When looking for information, the average consumer’s first impulse is to head for Google — not the Yellow Pages. In the article “B2B’s Digital Evolution” on Google Think Insights, the author asserts: New research from CEB’s Marketing Leadership Council shows that potential business customers are increasingly using digital channels to form opinions about major purchases. Today’s business buyers do not contact suppliers directly until 57 percent of the purchase process is complete. The challenge for marketers is to be present in these channels at all times with content that educates buyers and helps guide commercial decisions. It’s important to realize, though, that not just any old web site will do. A well designed web site will have a higher conversion rate than one with a “one size fits all” approach, especially for younger, design-savvy visitors. … Continued
How To Choose A Legitimate SEO Company
There are many companies on the Internet that claim to be legitimate and reputable Internet marketing firms. It can be difficult filtering through the grandiose claims each company makes in order to make a proper business decision. The best way to make the correct decision is to do your due diligence and follow the steps below: 1. Verify Their Company Information If the SEO company you are talking with gives you a physical address, Google the information they provide to make sure it’s a real location recognized by Google. Call the number they provide to see if they answer the phone, or if an answering service or automated system answers. This is important considering you need to be able to talk to your trusted SEO partner when you need to. 2. Talk To Current and Previous Customers One of the best ways to check up on a company before doing … Continued
What Can An Optimized Website Do For You & Your Business?
In order to reach the full potential of your business in this information-rich world, it is imperative for your company to have a professional website that can be easily found by consumers. Each website we create is designed to attract Internet visitors and then convert those visitors into leads for your business. This is the concept behind improving website conversion. Design, usability, content readability, and search engine optimization are just a few of the many important factors to consider when designing a website. The Web Guys’ web developers, graphic artists, and business specialists are in constant communication with you throughout the entire process to successfully merge our expertise in web design and Internet marketing with your company’s vision. It may sound shallow, but to a consumer your website’s appearance really does speak volumes. Whether we like to admit it or not, we all judge books by their covers. Does the … Continued
Google Tags & Google Boost
The Web Guys are also your Internet consultants, so it is our job to stay current on all online changes and trends so you don’t have to. Remember, if anyone ever offers you an online service and you’d like to hear our thoughts, we do this for you at no charge. Make sure to take us up on it, as it is sure to save you money! This is the first in our series of useful Internet Marketing communications. From now on, expect to see at least one from us every month! If you have a topic that you’d like us to write about next month, feel free to email us a suggestion. Google recently launched a re-branding effort focused heavily on local search and local advertising. Maybe you are one of the many small businesses receiving phone calls about the new features Google is offering: Google Tags & Google Boost. Google Tags & … Continued
