The Web Guys
Getting Reacquainted with SEO
The importance of SEO has a way of insisting upon itself. You know it’s important, but you may have lost sight of exactly why it’s such a big deal. Yeah, it’s all about optimizing the search engine, but what does that really mean in the scheme of things? If this resonates with you, it’s time for a refresh, and we’re here for you.
Get Ready to Head Nextdoor with Local Social Media
Are you a small business? Do you have big goals? Of course, you do, and there are online tools out there that can help. Nextdoor is a thriving social media app that brings things a lot closer to home. Instead of targeting the worldwide web, Nextdoor targets your neighborhood, which means local customers who are on the hunt for the consumer goods and services you offer. Most local companies aren’t in the business of competing with the big guys out there but, instead, are looking to connect with local consumers – to build a bigger fan base close to home.
Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI
When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.
It May Be Time for a Website Redesign
Your website shoulders an immense responsibility for your business. Not only does it set the tone for your brand and serve as an invitation for searchers to learn more, but it also guides user experience, which is critical to conversions. You put a lot of thought, time, and effort into your website when it was originally created, but you may not have paid much attention to it since. Keeping your website fresh in terms of aesthetics and content as well as up-to-date in terms of technology can help you maximize your business’s growth potential, get the jump on your competitors, and offer all those potential customers a hassle-free online experience. While regularly tweaking your website can keep it in good working order for years, sometimes a redesign is the way to go.
Search Ads and Display Ads: Strike the Right Balance
You know that your potential customers are out there scrolling on their devices, and you’d like to connect. Enter Google’s display ads, which are designed to help promote your business when people are doing what they love most – device-based browsing. When combined with search ads, you can significantly increase your advertising reach.
Customer Lobby: Helping Make Business Reviews Come to Life
In the world of digital marketing, the tools and services you use can make a significant difference in how effective your online efforts are. A prime example is Customer Lobby, which is a third-party review service that helps service-based businesses like yours polish their online reputations while strengthening their search engine visibility – both of which can be exceptionally tricky on your own. Take a peek at what Customer Lobby has to offer and consider how your business can benefit.
Cashing In on Google’s Local Services Ads
Google’s Local Services Ads (LSAs) allow your business to connect with potential customers who search on Google in your area for the kind of services you provide, which translates to most people in your area. When we’re on the hunt for services, we turn to Google, which makes Google’s LSAs an important advertising platform. These ads are sponsored, powerful tools that can strengthen your ability to reach your target audience. At The Web Guys, we are focused on helping valued clients like you get the most bang for their buck with quality services like LSA guidance, and we welcome the chance to help you explore your best options.
Where We See Local Marketing Headed
Predictions are great, but expert predictions are even better. In this article, we focus our gaze on where we – and other experts in the field – see local marketing headed, and our insights can help you make the most of your own digital marketing efforts. Whatever kind of business you’re running, your online presence needs to be polished, and – for all but the largest enterprises – the name of the game is local marketing.
Digital Accessibility and Return on Investment
You likely don’t need a survey to tell you that the vast majority of business owners and web experts cite expense as their primary concern when it comes to digital accessibility, but if you do – there are plenty of surveys out there that make exactly this point. Naturally, many businesses are also concerned about having to rebuild their websites from scratch in order to maximize the browsing experience they offer – and about the investment of both time and money involved. Fortunately, there’s good news on the horizon.
Keyword Research for SEO in 3 Easy Steps
Keyword research refers to the process of using analytics to identify those elusive keywords that are going to resonate with the audience you’re targeting. By scoping out these keywords, you greatly improve your ability to strategize content and hit your digital marketing goals. While it’s a complicated process, it is very doable – and there are three straightforward steps that can help you get there.
