social media marketing

Achieve Social Media Success with Strategic Goal Setting

Social media and digital marketing go hand in hand. Various platforms are invaluable channels for businesses to connect with their audience, amplify their brand presence, and drive tangible results. However, amidst the sea of content and competition, navigating social media for success requires more than just posting content sporadically—it demands a strategic approach anchored in clear and measurable goals to unlock the full potential of social media as a means of digital marketing. Businesses can leverage the transformative power of setting SMART goals to elevate their social media presence and achieve meaningful results. At The Web Guys, we’re committed to helping businesses unlock the full potential of social media through strategic goal-setting and implementation. 

Expand Your Advertising Reach by Boosting Posts

Social networking platforms like Facebook can make a significant difference when it comes to your business’s advertising reach. One way to expand it even more is by boosting posts, which can transform an existing post into a paid ad with serious gravitas. Boosting posts allows you to target audiences outside your own fan base and can help you elevate your online presence without breaking a sweat or the bank.

Leading the People to Your Social Media Content

If you’ve been shying away from trotting your business out on social media, you’re not taking adequate advantage of its magical influence, which can be game-changing. Amidst all the social media noise, however, it can be hard to know where to focus your efforts. It’s true that social media has a mind of its own, and while cracking the code may seem out of reach, the marketing gurus at The Web Guys have some knowledge to impart, and the message is that good old-fashioned content can set you free.

How Do I Make a Facebook Profile Video?

Facebook has unveiled a new profile picture option for some lucky users — short, gif-like videos. Instead of friends and family seeing the traditional static image when they visit your Facebook page on a smartphone, they’ll encounter a more lively, looped video. As of right now, we don’t know when this feature will be available for fan pages and business profiles, but a dynamic profile video in place of a motionless image could be a big leap forward for digital marketing on social media sites. Imagine how much more engaging your company’s Facebook profile could be with a video instead of your logo. Profile videos should eventually work their way to professional profiles too. With that in mind, The Web Guys has put together some tips to help you add one to your personal Facebook page so that you’re ready when the feature becomes available to businesses. 1. Make Sure You Have the Option Right … Continued

How Do I Build Social Media Buzz? #FAQuesday

When it comes to generating online buzz for your company via social media, simply having a profile on Facebook or Twitter isn’t enough these days. To promote and maintain a steady stream of activity — and hopefully conversions — you’ll need to provide consistent, focused social media engagement. Here are three ways to seize control of your company’s social media channels and build lasting rapport between your brand and its followers. 1. Interact At The Web Guys, we’ve found that it often only takes an initial point of contact to get an online conversation rolling. Whether you “like” a post made to your company’s Facebook page by a fan or respond to a negative review, that first step of interaction shows current and potential clients that you value their input. If someone publishes a post to your company’s Facebook wall, letting people know how much they appreciate your company, make sure to thank them for … Continued

3 Reasons to Own Your Social Media Channels

Whether or not you’re in love with social media in your personal life, it has become one of the most valuable tools in the arsenal of any modern business. Lively social media channels not only show that your company is keeping up with the times, but also give you an opportunity to broadcast your mission statement in a more intimate, less sales-driven atmosphere.