Google Core Updates for Digital Marketing

Google’s July 2021 Core Update Coming in Hot

Posted on: August 10, 2021

Google, Google, Google. Never one to disappoint, Google’s July 2021 update is just finishing up, and you’ll want to be prepared for what may be to come. While Google makes incremental changes to improve its search results on a daily basis, these aren’t things that mere mortals like us would generally notice. The core updates, on the other hand, mean bigger changes afoot, and Google likes to lend a hand – so we can prepare ourselves. Because when it comes to your online presence – and the Scouts – being prepared is basically everything, it pays to pay attention when Google speaks. If you have additional questions at the end of this article, don’t hesitate to reach out to our digital marketing experts at The Web Guys today!

Read More
Duplicate Google Listings

How to Find Duplicate Google Local Listings

Posted on: October 29, 2015

Google Local listings beam powerful signals about businesses to whoever is looking for related services, so the search giant keeps vigilant watch on this vital information. But signals can get crossed when a business has multiple entries floating around the Interweb. We deal with this all the time at The Web Guys, so let’s go through some ways to detect these rogue listings. But first things first… Why Should I Care About Duplicate Listings? The problem with duplicate listings is that they’re rarely identical — meaning only one is completely accurate. Old addresses and phone numbers have a way of resurfacing online, creating confusion both for Google and for potential customers. Google will recognize that a business has multiple listings, but it can’t tell which one to trust and may return bad information in search results. In particularly messy situations, it may even suspend the verified (and correct) account because of the uncertainty.How to Locate a Duplicate Listing Thanks to Google’s … Continued

Read More

Why is Google Calling Me?

Posted on: July 1, 2015

You probably get an overwhelming amount of telemarketing calls on a daily basis, but hearing the name “Google” may have you hesitating to hang up so quickly. You think, “Oh, is this really Google? Maybe I need to hear this out.” We’re here to tell you to hang up the phone. FAST. To put it simply, unrequested calls from Google do not exist. It does not place robocalls and does not cold call businesses. That said, there are a few reasons a Google representative might actually be calling. Reasons Google Might Call You have an active AdWords account. You are verifying a Google My Business listing. Google thinks your address is invalid. If this is the case, the representative should never ask for personal information. Google Scams There are many types of Google scams occurring because Google is a powerhouse that everyone knows about and trusts. The scammers try to … Continued

Read More