Google Places is Now Google Local+
Google recently rolled out several updates to their Google Places‘ local listings. Google Places is now known as Google+ Local. A new name wasn’t the only change Google made, the recent update also affects the way your customers write reviews on your own local listing. All existing Google Places reviews were automatically transferred to your new Google+ Local listing. While there was no effect on your existing reviews, the steps your customers must go through to provide valuable feedback on your local listing has changed. In order to leave a customer review on your Google+ Local listing, your customers must have a Google+ page. Google+ is Google’s version of a social networking site that allows you to set up a profile, create circles of friends, and share photos, videos, links, and more. Below we have provided detailed instructions that you can pass onto your customers to ensure they are up-to-date on how to … Continued
Google Places Reviews: Imperative to Your Online Success
Google is continually changing the parameters for Google Places.The new layout of Google Places puts a heavy emphasis on customer reviews. More specifically, it emphasizes reviews from Google users and no longer shows reviews from third party sites, such as Yelp or CitySearch. As reviews become an even more important factor in local search rankings, those Google Places pages with more quality reviews tend to perform better. This means getting your customers to post reviews about your business on your Google Places listing is now more critical than ever! Focus on getting positive reviews for your business as an important way to boost your local search marketing. In this blog post we’ll show you how to add a review of a local business to Google Places. A Google account is needed to write a review in Google Places. If your customer doesn’t already have a Google account, it only takes a … Continued
How to Move Up on Google: Page 99 to 1
“Having an online presence is essential for an independent car rental company, but this means more than just having a website and a Facebook account — you have to engage your customers and understand your targeted market. “ –Auto Rental News The Web Guys was recently featured in an Auto Rental News article, “How to Move Up on Google: From Page 99 to 1.” Over 200 factors are used to determine Google’s search engine rankings. Search Engine Marketing is a very detailed process and must be tailored to each unique website. Click the link below to read how we helped improve the online presence for our valued clients, Value Auto Rental & Greenberg Rent A Car! “How to Move Up on Google: Page 99 to 1“
How To Choose A Legitimate SEO Company
There are many companies on the Internet that claim to be legitimate and reputable Internet marketing firms. It can be difficult filtering through the grandiose claims each company makes in order to make a proper business decision. The best way to make the correct decision is to do your due diligence and follow the steps below: 1. Verify Their Company Information If the SEO company you are talking with gives you a physical address, Google the information they provide to make sure it’s a real location recognized by Google. Call the number they provide to see if they answer the phone, or if an answering service or automated system answers. This is important considering you need to be able to talk to your trusted SEO partner when you need to. 2. Talk To Current and Previous Customers One of the best ways to check up on a company before doing … Continued
Who’s Improving Your Online Presence?
The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued
The Importance of Internal Linking
One of the elements of website development and Search Engine Optimization that often gets overlooked is internal linking. When done correctly, internal linking improves both search rankings and consumer usability. Internal linking refers to links that direct website visitors to another page of a website. Internal linking is a great way to tell search engines what a webpage is about and to help increase that page’s search ranking for specific keywords. When one website links to another website, search engines pass value for the keyword phrase used in the link anchor text. Anchor text is the highlighted text in the link. While internal links don’t carry as much weight as links from other sites, they still make an impact on a website’s positioning. Internal links are an effective strategy in helping to improve a website’s rankings for important key phrases. The link architecture of a website is a crucial step … Continued
Backlinking & Link Exchanges
Does This Look Familiar? Link Exchange E-Mail Request: I was wondering if you have had a chance to review and consider my last email about a possible exchange between FloorsASAP.com and your-website-address.com
Google Tags & Google Boost
The Web Guys are also your Internet consultants, so it is our job to stay current on all online changes and trends so you don’t have to. Remember, if anyone ever offers you an online service and you’d like to hear our thoughts, we do this for you at no charge. Make sure to take us up on it, as it is sure to save you money! This is the first in our series of useful Internet Marketing communications. From now on, expect to see at least one from us every month! If you have a topic that you’d like us to write about next month, feel free to email us a suggestion. Google recently launched a re-branding effort focused heavily on local search and local advertising. Maybe you are one of the many small businesses receiving phone calls about the new features Google is offering: Google Tags & Google Boost. Google Tags & … Continued
