One question we hear a lot is whether it’s important to have someone who is Google Certified managing an AdWords account. Our answer is simple: Yes, it matters. Although it is possible to have a successful campaign without a certified pay-per-click manager, why risk failure?
When you look for service providers in others industries — plumbing or auto repair, for example — you likely ensure that the candidates have training, knowledge, and certifications showing they are experts in their field. The stakes are just as high when it comes to PPC advertising.
Digital marketing agencies earn Google AdWords certification by having at least one employee pass a series of tests demonstrating proficiency in creating, managing, and optimizing PPC campaigns. The first is a fundamentals exam to show overall knowledge, and the second is specific to a particular type of campaign: display, search, video, shopping, and mobile. The individual can choose which second exam to take, or it’s possible to become certified in all five categories.
It’s important to have a knowledgeable AdWords manager because that representative will be directly responsible for how your advertising budget is used. Costly mistakes are easy to make without proper training. For example, if you get a single location setting wrong, your ads could show globally instead of locally — spending your entire budget on clicks from across the world rather than your intended marketplace.
Having a Google Certified AdWords manager on your side can help you avoid such missteps and get results.
If an employee has passed Google’s exams, the company’s website will likely display the Google Partner badge. You can see The Web Guys’ badge by scrolling to the bottom of this page. And if you’re interested in discussing a Google AdWords campaign for your business, contact us at (317) 805-4933.
Every Tuesday, The Web Guys will be answering some of the common questions we hear from clients in our new #FAQuesday blog feature. Is there something you’ve been dying to know about digital marketing or Web design? Chime in below and come back for the answers. And don’t forget to stop by on Thursdays for other insights from our talented team.