News

Google Pulls the Plug on Sites Created through Their Business Profiles

If you created your company website with Google Business Profiles, it may be time to build a new website. Google has announced that, come March, these websites will be switched off. Until June 10, visitors to your site will automatically be redirected to your Business Profile, but beyond this date, all bets are off, and your customers and potential customers will come up against the dreaded page not found error. If this is where you’re at, it’s time to have The Web Guys rebuild your site using a fresher platform.

Business Owners Spending Wisely throughout the Impending Recession

Times are tough, and while you may be tempted to limit spending on marketing or advertisements, this can be a critical mistake. According to CNBC, the economy has a toe or two dipped in recessionary waters, and while you’ve likely already cut back as a business owner, there are some additional steps you may want to consider. In the second quarter of 2022, the economy in the United States fell by .9 percent, which means we’ve had two quarters in a row with negative GDP. While this does not, in and of itself, spell recession, it shouldn’t be ignored either.

Building Business with Chad Frazell on Amplify Indy

Check out our very own Chad Frazell on his first-ever podcast with Joshua Bach with Amplify Indy! Hear more about networking/mentorship, the challenges of building business, entrepreneurship, the benefits of working at Refinery46 and so much more. We are so proud to have you on our team, Chad! For any questions about The Web Guys and our digital marketing services, please feel free to contact us at (317) 805-4933 today!

Google Ads New Features to Help Small Businesses Address COVID-19

The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.

What’s New In SEO For 2020

Believe it or not, we’re nearly halfway through 2020, and it’s been a bumpy ride, to say the least. In light of the recent crises, SEO has become more important than ever, as social distancing has made SERP rankings more important than a physical location for many businesses.

Mobile-First Indexing Will Be Up and Running for All Sites Within A Year

Google has spoken, and the message is loud and clear – the online goliath is gearing up to apply mobile-first indexing to all websites within the next 6 to 12 months. Mobile-first hit the scene back in November of 2016, and by the end of 2018, half of all Google’s search results were generated by this mobile-first approach. Google is obviously moving forward with dispatch, and this could have important implications for your business’s website. Mobile-First Indexing? Mobile-first indexing isn’t as complicated as it may sound – it’s simply a Google-y way of saying that it will be indexing and ranking your site from the perspective of a mobile browser. This means that your website needs to be mobile-ready if you want to compete (and you do want to compete). Google Gives Notice In order to keep this effort moving forward as smoothly as possible, Google is issuing notices that … Continued

Google Patent Application Provides Insights to New Ranking Signals

Google, as you know, is always coming up with something clever, and our digital marketing specialists at The Web Guys want to help you keep up. Google recently published a patent application entitled Website Representation Vector to Generate Search Results and Classify Website, and it’s complicated. Fortunately, we’re here to break it down and discuss how it may affect your rankings.

Indy Do Day

Think back to a time where you felt a sense of accomplishment, involvement, helpfulness, and community. What were you doing? Were you volunteering your time and services to a cause bigger than you? Volunteering is a great way to give back to your local community and achieve those feelings. Sometimes it can be difficult to find projects that need volunteers or volunteers to help with your project. Indy Do Day bridges that gap. What Is Indy Do Day? Indy Do Day is held from September 27-29, and it empowers community members to take pride and ownership of their community all while building relationships. It allows local volunteers and organizations to come together by providing a platform for organizations to post volunteer opportunities and for volunteers to sign up. It is Indy Do Day’s hope to invoke a sense of change towards a more civically-engaged community in Central Indiana. Why Participate … Continued

Free Subscriptions Coming Soon to Angie’s List

Angie’s List is shifting its business this summer from a paid-only membership model to a tiered subscription system with a free option. This is a pretty big change considering the powers that be over at Angie’s List have held on to their payment model for 20 years now. The new changes are expected to begin rolling out to selected markets in Q2 2016 with a completed rollout in Q3 2016. Interestingly enough, the city that houses Angie’s List, Indianapolis, will likely not see these changes until late summer or early fall. How will it work? Currently, the cheapest Angie’s List membership fee is $3.25 per month. Once the rollout begins, a free option will be available that offers access to a selection of business ratings and reviews. This will operate through display advertising allowing users to seek out and read the reviews. There will, of course, still be paid subscription … Continued

Finding the Positive in Negative Ranking Factors

When working to improve a website’s ranking on Google, we are often quick to assess what more successful competitors are doing (and for good reason). It can also be helpful to review factors that are keeping lower-ranked websites off the first page of the search engine results pages, and make sure to avoid them ourselves. In August, Moz released results of its 2015 Ranking Factors Survey, a biennial assessment of the current and future state of Google’s search algorithm by the best and brightest minds in the SEO and search marketing space. The report covers a broad spectrum of ranking factors — including the negatives. That’s what I want to explore today. Negative Ranking Factors The report mentions 17 negative ranking factors and rates each on a scale from 1 (no direct impact) to 10 (strong impact). Today we are going to look at the top five. 1. Total number … Continued