Indy Do Day

Posted on: August 10, 2018

Think back to a time where you felt a sense of accomplishment, involvement, helpfulness, and community. What were you doing? Were you volunteering your time and services to a cause bigger than you? Volunteering is a great way to give back to your local community and achieve those feelings. Sometimes it can be difficult to find projects that need volunteers or volunteers to help with your project. Indy Do Day bridges that gap. What Is Indy Do Day? Indy Do Day is held from September 27-29, and it empowers community members to take pride and ownership of their community all while building relationships. It allows local volunteers and organizations to come together by providing a platform for organizations to post volunteer opportunities and for volunteers to sign up. It is Indy Do Day’s hope to invoke a sense of change towards a more civically-engaged community in Central Indiana. Why Participate … Continued

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Angie's List Free Subscriptions

Free Subscriptions Coming Soon to Angie’s List

Posted on: March 10, 2016

Angie’s List is shifting its business this summer from a paid-only membership model to a tiered subscription system with a free option. This is a pretty big change considering the powers that be over at Angie’s List have held on to their payment model for 20 years now. The new changes are expected to begin rolling out to selected markets in Q2 2016 with a completed rollout in Q3 2016. Interestingly enough, the city that houses Angie’s List, Indianapolis, will likely not see these changes until late summer or early fall. How will it work? Currently, the cheapest Angie’s List membership fee is $3.25 per month. Once the rollout begins, a free option will be available that offers access to a selection of business ratings and reviews. This will operate through display advertising allowing users to seek out and read the reviews. There will, of course, still be paid subscription … Continued

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Negative Ranking Factors

Finding the Positive in Negative Ranking Factors

Posted on: November 12, 2015

When working to improve a website’s ranking on Google, we are often quick to assess what more successful competitors are doing (and for good reason). It can also be helpful to review factors that are keeping lower-ranked websites off the first page of the search engine results pages, and make sure to avoid them ourselves. In August, Moz released results of its 2015 Ranking Factors Survey, a biennial assessment of the current and future state of Google’s search algorithm by the best and brightest minds in the SEO and search marketing space. The report covers a broad spectrum of ranking factors — including the negatives. That’s what I want to explore today. Negative Ranking Factors The report mentions 17 negative ranking factors and rates each on a scale from 1 (no direct impact) to 10 (strong impact). Today we are going to look at the top five. 1. Total number … Continued

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Google, Partners Aim to Accelerate Mobile Web

Posted on: October 8, 2015

First, Google updated its algorithm so that mobile-friendly Web pages ranked higher on searches made from a mobile device. Now the tech giant is collaborating with content producers to speed up the time it takes their pages to load on smartphones and tablets. Try a demo version by visiting http://g.co/ampdemo from your mobile device. Here’s a demo video the company released during the announcement: The project, dubbed Accelerated Mobile Pages—or AMP—was announced Oct. 7 as a way to “dramatically improve the performance of the mobile web.” On its blog, Google said the goal is for pages with rich media content to load instantly. Readers often give up when complex pages load too slowly, the company said. Pages optimized with AMP should load in less than a second, versus a typical time of about six seconds. The initiative already has signed on almost 30 news publishers worldwide, as well as tech companies … Continued

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Adobe’s Recognition of a Web Guy’s Vision

Posted on: October 1, 2015

Do you ever get anxious about an email before you even open it? I usually don’t — unless it comes from a community manager at Adobe. You know, the company that dominates all creative industries with design applications like Photoshop and Illustrator? Yes, that Adobe. In August, I received an email from a senior community manager at Adobe inviting me to participate in a design competition at Indy’s first Creative Jam. Adobe hosts Creative Jams around the world in an effort to unite local creative communities with fun, fellowship, and insight from other artistic minds. Never afraid of a challenge, I immediately accepted her request. I mean, this is Adobe we’re talking about here. Thankfully I was able to bring on a good friend of mine to partner with me, and together we formed Team Thunder Lizards. Organizers provided competitors with an Auguste Rodin quote as inspiration, then turned us loose to design anything that caught … Continued

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RIP Adobe Flash

RIP Adobe Flash; We Won’t Miss You

Posted on: September 10, 2015

When washed-up entertainers attempt to revive their careers in painstakingly obvious ways, public support often fades as well. In the tech world, Adobe Flash is like the out-of-touch singer who tries to keep up with the latest trends, but just ends up falling short of expectations. Several big-name corporations recently withdrew their support of the multimedia platform, setting the Internet abuzz over the possibility that this could really be the end of Adobe Flash. Why All the Hate? Web developers — including the team at The Web Guys — know all too well that Adobe Flash slows down computers. Frequent crashing doesn’t help the waning technology’s case either. The program also contains more security gaps than there were plot holes in the last installment of The Dark Knight franchise. Online giants like Amazon, Mozilla Firefox, and Facebook have already taken a stance against Adobe Flash. And on Sept. 1, industry behemoth … Continued

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What Do We Do All Day? #FAQuesday

Posted on: September 8, 2015

As a spunky and fun small business, no two days around our office are the same. Granted, we work with clients across the country in many different industries, so that in itself provides a colorful calendar of work. But that’s not all we do around here. The Chalkboard Besides being a retro reminder of our childhoods, the giant chalkboard in our office is a central place to communicate with the whole gang. We scribble team updates. We drink too much coffee and write inspirational quotes. It serves as the backdrop for impromptu staff meetings. And when it’s not being used for work, we obviously use it to play. The Glass Case of Success Secluded on the south side of our office lies our Client Success Team Headquarters. These jovial folks are the smiling faces that constantly answer phone calls and reach out to our clients. There is such a constant … Continued

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What’s New With The Web Guys?

Posted on: August 27, 2015

One of the themes that ties The Web Guys together is that we’re always working to push ourselves to the next level — both in our personal and professional lives. As the summer draws to a close, we thought we’d offer a snapshot of what’s going on in the lives of your favorite digital marketing team. Here’s a brief look at some recent highlights:

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How to Know What You’re Talking About

Posted on: August 13, 2015

Ah, the Information Age is so full of … well … information! Nowadays, it’s fairly easy to become a Jack (or Jill) of all trades and a master of none. We have access to tutorials, encyclopedias, and entire college courses for free at the touch of a button. So when it comes time to be the Master of One – starting a new hobby, general curiosity, or taking on a new client in an unfamiliar industry – how exactly do you make that happen? How do you weed through all of the nonsense to really understand your subject? And how do you keep your ducks in a row in case someone relentlessly attempts to fact-check you?Well, I’m here to help! Reading & Research I bet you didn’t see Reading & Research coming! With endless information sources, it’s hard to pick where to start. Not to go too psychologist on you, … Continued

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New Google Platform Boosts Home-Service Providers

Posted on: August 6, 2015

Attention all plumbers, landscapers, and contractors — and anyone who runs a home-service business. Google is now testing a new paid search product. The advertising platform, called home service ads, connects new customers to qualified home-service providers through Google Search. What Are Home Service Ads? The idea behind home service ads is that users who perform searches for certain services on Google can browse ad units of trusted and experienced home-service providers in the targeted area. For example, say you are searching for an emergency plumber. You arrive at the search results page, and at the top you see home-service professionals. Google compiles the business basics so that you can quickly browse through a reputable company’s profile, services offered, contact information, areas served, hours of operation, and customer reviews — all in one place. How Do Providers Qualify? A big feature Google seems to target for the new product is … Continued

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