The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.
Believe it or not, we’re nearly halfway through 2020, and it’s been a bumpy ride, to say the least. In light of the recent crises, SEO has become more important than ever, as social distancing has made SERP rankings more important than a physical location for many businesses.
Google has spoken, and the message is loud and clear – the online goliath is gearing up to apply mobile-first indexing to all websites within the next 6 to 12 months. Mobile-first hit the scene back in November of 2016, and by the end of 2018, half of all Google’s search results were generated by this mobile-first approach. Google is obviously moving forward with dispatch, and this could have important implications for your business’s website. Mobile-First Indexing? Mobile-first indexing isn’t as complicated as it may sound – it’s simply a Google-y way of saying that it will be indexing and ranking your site from the perspective of a mobile browser. This means that your website needs to be mobile-ready if you want to compete (and you do want to compete). Google Gives Notice In order to keep this effort moving forward as smoothly as possible, Google is issuing notices that … Continued
Google, as you know, is always coming up with something clever, and our digital marketing specialists at The Web Guys want to help you keep up. Google recently published a patent application entitled Website Representation Vector to Generate Search Results and Classify Website, and it’s complicated. Fortunately, we’re here to break it down and discuss how it may affect your rankings.
Think back to a time where you felt a sense of accomplishment, involvement, helpfulness, and community. What were you doing? Were you volunteering your time and services to a cause bigger than you? Volunteering is a great way to give back to your local community and achieve those feelings. Sometimes it can be difficult to find projects that need volunteers or volunteers to help with your project. Indy Do Day bridges that gap. What Is Indy Do Day? Indy Do Day is held from September 27-29, and it empowers community members to take pride and ownership of their community all while building relationships. It allows local volunteers and organizations to come together by providing a platform for organizations to post volunteer opportunities and for volunteers to sign up. It is Indy Do Day’s hope to invoke a sense of change towards a more civically-engaged community in Central Indiana. Why Participate … Continued
Angie’s List is shifting its business this summer from a paid-only membership model to a tiered subscription system with a free option. This is a pretty big change considering the powers that be over at Angie’s List have held on to their payment model for 20 years now. The new changes are expected to begin rolling out to selected markets in Q2 2016 with a completed rollout in Q3 2016. Interestingly enough, the city that houses Angie’s List, Indianapolis, will likely not see these changes until late summer or early fall. How will it work? Currently, the cheapest Angie’s List membership fee is $3.25 per month. Once the rollout begins, a free option will be available that offers access to a selection of business ratings and reviews. This will operate through display advertising allowing users to seek out and read the reviews. There will, of course, still be paid subscription … Continued
When working to improve a website’s ranking on Google, we are often quick to assess what more successful competitors are doing (and for good reason). It can also be helpful to review factors that are keeping lower-ranked websites off the first page of the search engine results pages, and make sure to avoid them ourselves. In August, Moz released results of its 2015 Ranking Factors Survey, a biennial assessment of the current and future state of Google’s search algorithm by the best and brightest minds in the SEO and search marketing space. The report covers a broad spectrum of ranking factors — including the negatives. That’s what I want to explore today. Negative Ranking Factors The report mentions 17 negative ranking factors and rates each on a scale from 1 (no direct impact) to 10 (strong impact). Today we are going to look at the top five. 1. Total number … Continued
First, Google updated its algorithm so that mobile-friendly Web pages ranked higher on searches made from a mobile device. Now the tech giant is collaborating with content producers to speed up the time it takes their pages to load on smartphones and tablets. Try a demo version by visiting http://g.co/ampdemo from your mobile device. Here’s a demo video the company released during the announcement: The project, dubbed Accelerated Mobile Pages—or AMP—was announced Oct. 7 as a way to “dramatically improve the performance of the mobile web.” On its blog, Google said the goal is for pages with rich media content to load instantly. Readers often give up when complex pages load too slowly, the company said. Pages optimized with AMP should load in less than a second, versus a typical time of about six seconds. The initiative already has signed on almost 30 news publishers worldwide, as well as tech companies … Continued
Do you ever get anxious about an email before you even open it? I usually don’t — unless it comes from a community manager at Adobe. You know, the company that dominates all creative industries with design applications like Photoshop and Illustrator? Yes, that Adobe. In August, I received an email from a senior community manager at Adobe inviting me to participate in a design competition at Indy’s first Creative Jam. Adobe hosts Creative Jams around the world in an effort to unite local creative communities with fun, fellowship, and insight from other artistic minds. Never afraid of a challenge, I immediately accepted her request. I mean, this is Adobe we’re talking about here. Thankfully I was able to bring on a good friend of mine to partner with me, and together we formed Team Thunder Lizards. Organizers provided competitors with an Auguste Rodin quote as inspiration, then turned us loose to design anything that caught … Continued
When washed-up entertainers attempt to revive their careers in painstakingly obvious ways, public support often fades as well. In the tech world, Adobe Flash is like the out-of-touch singer who tries to keep up with the latest trends, but just ends up falling short of expectations. Several big-name corporations recently withdrew their support of the multimedia platform, setting the Internet abuzz over the possibility that this could really be the end of Adobe Flash. Why All the Hate? Web developers — including the team at The Web Guys — know all too well that Adobe Flash slows down computers. Frequent crashing doesn’t help the waning technology’s case either. The program also contains more security gaps than there were plot holes in the last installment of The Dark Knight franchise. Online giants like Amazon, Mozilla Firefox, and Facebook have already taken a stance against Adobe Flash. And on Sept. 1, industry behemoth … Continued