What Do We Do All Day? #FAQuesday

Posted on: September 8, 2015

As a spunky and fun small business, no two days around our office are the same. Granted, we work with clients across the country in many different industries, so that in itself provides a colorful calendar of work. But that’s not all we do around here. The Chalkboard Besides being a retro reminder of our childhoods, the giant chalkboard in our office is a central place to communicate with the whole gang. We scribble team updates. We drink too much coffee and write inspirational quotes. It serves as the backdrop for impromptu staff meetings. And when it’s not being used for work, we obviously use it to play. The Glass Case of Success Secluded on the south side of our office lies our Client Success Team Headquarters. These jovial folks are the smiling faces that constantly answer phone calls and reach out to our clients. There is such a constant … Continued

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What’s New With The Web Guys?

Posted on: August 27, 2015

One of the themes that ties The Web Guys together is that we’re always working to push ourselves to the next level — both in our personal and professional lives. As the summer draws to a close, we thought we’d offer a snapshot of what’s going on in the lives of your favorite digital marketing team. Here’s a brief look at some recent highlights:

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How to Know What You’re Talking About

Posted on: August 13, 2015

Ah, the Information Age is so full of … well … information! Nowadays, it’s fairly easy to become a Jack (or Jill) of all trades and a master of none. We have access to tutorials, encyclopedias, and entire college courses for free at the touch of a button. So when it comes time to be the Master of One – starting a new hobby, general curiosity, or taking on a new client in an unfamiliar industry – how exactly do you make that happen? How do you weed through all of the nonsense to really understand your subject? And how do you keep your ducks in a row in case someone relentlessly attempts to fact-check you?Well, I’m here to help! Reading & Research I bet you didn’t see Reading & Research coming! With endless information sources, it’s hard to pick where to start. Not to go too psychologist on you, … Continued

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New Google Platform Boosts Home-Service Providers

Posted on: August 6, 2015

Attention all plumbers, landscapers, and contractors — and anyone who runs a home-service business. Google is now testing a new paid search product. The advertising platform, called home service ads, connects new customers to qualified home-service providers through Google Search. What Are Home Service Ads? The idea behind home service ads is that users who perform searches for certain services on Google can browse ad units of trusted and experienced home-service providers in the targeted area. For example, say you are searching for an emergency plumber. You arrive at the search results page, and at the top you see home-service professionals. Google compiles the business basics so that you can quickly browse through a reputable company’s profile, services offered, contact information, areas served, hours of operation, and customer reviews — all in one place. How Do Providers Qualify? A big feature Google seems to target for the new product is … Continued

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