Fan Pages

Top 4 Misconceptions of Facebook LIKES

Time and time again we find ourselves being asked, “Why does my business need to be on Facebook?” It’s quite obvious that Facebook is a social tool for individuals to stay connected, but when businesses were introduced into the mix, some thrived while others fell behind. It’s not easy for all to see the value behind having a company Facebook page, but we believe there are a few misconceptions floating around that need clarification.Misconception #1: LIKES are leads or even potential leads. Very infrequently will a “like” be a lead. It’s confusing, but stay with us here. These individuals that have liked your page are giving you permission to market to them through your Facebook page. This doesn’t mean you will get a sale just because they’ve liked your page. Maybe they aren’t ready to buy, or maybe they just enjoy your social engagement. Either way, LIKES are about building … Continued

Facebook Fan Page Best Practices

Basic Information With more than 794 million active users on Facebook, it comes as no surprise that businesses everywhere are utilizing this website. Opening a Facebook fan page can drive traffic to your website, generate additional sales, increase brand recognition and allow you to interact with your customer base. A business fan page on Facebook should include basic information that a potential customer would be searching for. The “About” section is the most readable section of your fan page by Google so be sure to focus your efforts on making that section effective and efficient first. Some basic information that should definitely be included on your fan page are: An overview of the company Your website URL and contact information Company logo Business hours Optimizing Your Fan Page You should work to increase your number of “likes” once your page is created. Promote your Facebook page by adding a Facebook … Continued

Facebook Fan Pages Connect with Customers & Drive Traffic

According to Nielsen’s Most Visited Sites of 2011, Facebook nabbed the second spot on their list last year. Facebook was second to Google by only a slim margin. This annual list ranks sites by the number of unique world-wide visitors they receive throughout the year. With that much traffic hitting up the pages of Facebook, it is imperative that your business has a Facebook presence. Your current and prospective customers are on Facebook – and so should you. If you want to make yourself even more visible on the Web and reach an even greater demographic, then