Author Archives: The Web Guys
GBP Users Ask and – Eventually – Google Answers
Google loves to trot out changes – usually when you are just getting used to what you’re already dealing with – and true to form, they’ve got some serious mods coming your way in the Google Business Profile (GBP) arena. User questions and concerns about managing social profiles and the presentation of Local Services Ads have captured Google’s attention, and they’re rolling out updates in response.
Expand Your Advertising Reach by Boosting Posts
Social networking platforms like Facebook can make a significant difference when it comes to your business’s advertising reach. One way to expand it even more is by boosting posts, which can transform an existing post into a paid ad with serious gravitas. Boosting posts allows you to target audiences outside your own fan base and can help you elevate your online presence without breaking a sweat or the bank.
Putting a Brighter Shine on Your Online Reputation
You recognize that your business’s reputation plays a critical role in its bottom line, but you may not appreciate how closely your company’s online reputation correlates with its overall reputation – even for small, local businesses. You build your brand on the products and services you supply, but how well your business is received online sets the stage for how well your products and services move. When it comes to growing your business, skilled reputation management can pay off in spades and should never be an afterthought.
Goal-Driven Email Marketing: It’s a Web Guys Thing
There are few – if any – businesses that can’t benefit from a solid goal-driven email marketing strategy, and The Web Guys can help you get in on the action. Email marketing services represent an affordable and effective tool for connecting with current and potential customers, but you need a plan. Whether you’re on the hunt for brand-bolstering reviews or are reaching out with promotions, newsletter style info, or both, a focused email marketing strategy can help, and The Web Guys are here for you.
Call Tracking Is a Thing (That You Should Know More About)
Some find that making a call is simply easier and more effective than filling out one of those uniquely complicated website forms or engaging in a lengthy live chat that may or may not resolve the matter at hand. Forbes reports that – in spite of all the modern technological advancements we enjoy and the phone-shaped computers we all carry around – many people prefer to call companies directly when they have issues or inquiries. Small businesses can benefit from call tracking, which can afford you valuable information regarding your overall performance and can help you mine unique opportunities to grow your business.
Getting Reacquainted with SEO
The importance of SEO has a way of insisting upon itself. You know it’s important, but you may have lost sight of exactly why it’s such a big deal. Yeah, it’s all about optimizing the search engine, but what does that really mean in the scheme of things? If this resonates with you, it’s time for a refresh, and we’re here for you.
Get Ready to Head Nextdoor with Local Social Media
Are you a small business? Do you have big goals? Of course, you do, and there are online tools out there that can help. Nextdoor is a thriving social media app that brings things a lot closer to home. Instead of targeting the worldwide web, Nextdoor targets your neighborhood, which means local customers who are on the hunt for the consumer goods and services you offer. Most local companies aren’t in the business of competing with the big guys out there but, instead, are looking to connect with local consumers – to build a bigger fan base close to home.
SEO vs. PPC: Getting Down to Business
It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.
Top 10 Digital Marketing Trends 2023 – Going Head-to-Head with AI
When we think about digital marketing trends for 2023, it’s almost impossible not to head straight for AI and stop there, but that wouldn’t get us very far on our quest. In fact, a writer over at Search Engine Journal decided to put his trend theories to the test by going head-to-head with ChatGPT – to see if it could out-predict him. Let’s take a closer look.
It May Be Time for a Website Redesign
Your website shoulders an immense responsibility for your business. Not only does it set the tone for your brand and serve as an invitation for searchers to learn more, but it also guides user experience, which is critical to conversions. You put a lot of thought, time, and effort into your website when it was originally created, but you may not have paid much attention to it since. Keeping your website fresh in terms of aesthetics and content as well as up-to-date in terms of technology can help you maximize your business’s growth potential, get the jump on your competitors, and offer all those potential customers a hassle-free online experience. While regularly tweaking your website can keep it in good working order for years, sometimes a redesign is the way to go.
