What’s New in AdWords?

Posted on: April 14, 2016

From top placement changes to new ad formats, Google has announced many updates to AdWords over the past month. We at The Web Guys are here to be the one-stop shop for all that you need to know. Get up to speed by reading the latest updates below: New Dashboard on the Way The AdWords dashboard will be getting a hefty makeover in the next 12-18 months. No beta period has been announced yet, but Google is giving fair warning that a more user-friendly experience is in sight. We don’t know much in terms of exactly what will be changing, and Google has only provided one screenshot to tease us with. OEM Automotive Ads Automotive ads are getting revamped with the newest update from Google. Now when an OEM is buying search ads, they’ll be able to add an image carousel for a more eye-catching ad. These ads will also … Continued

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Why Should I Hire a Digital Marketing Agency? #FAQuesday

Posted on: April 12, 2016

Has your lead generation come to a screeching halt? Does your website still look like it belongs in an era where neon color schemes were all the rage? If inbound marketing hasn’t provided the results you’re looking for, take your business to the next level by hiring a digital marketing company. So why should hiring a digital marketing agency be your next step? Let our very own team at The Web Guys give the rundown on the best reasons to enlist the help of an agency: 1) Experience & Training Becoming well-versed in all facets of online marketing, whether it’s social media, search engine results or website design, isn’t an overnight process. Although we wish that could be the case, digital marketing is an ongoing process that takes a high level of training, skills, and commitment. Also, it can be downright confusing. For example, take a look at what our … Continued

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What is a “Client Success Advisor?” #FAQuesday

Posted on: April 5, 2016

Modern business ownership is much more than setting up shop, putting an ad in the paper, and waiting for clients to find you. To really succeed, your business needs technical prowess and a strong Iinternet presence. At The Web Guys, we’ve discovered the perfect solution to maintaining your company’s online presence: Client Success Advisors. A Client Success Advisor is the secret to keeping your brand consistent across the search engine ecosystem. Let Us Be Your Guide When you partner with us for your digital marketing needs, you’ll receive much more than a website. A partnership with TWG means that you’ll have a staff of dedicated Client Success Advisors, ready to assist and guide you with various aspects of managing your Internet presence. From verifying that your business NAP (name, address, and phone number) is consistent and present on the web’s top business directories to keeping your website up- to- date … Continued

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Why Should I Outsource AdWords Management? #FAQuesday

Posted on: March 29, 2016

AdWords is like a foreign language to many business owners. Until you take the time to dive in and learn as much as you can about it, it’s overwhelming and difficult to understand. Not only is it a large task to learn about AdWords, it’s always evolving. In order to stay ahead, you have to keep up with all the new updates that Google is making amongst the other struggles you’ll find below. 1. The dashboard is confusing. The number of tabs are overwhelming when you open an AdWords account. See the screenshot below as an example of the tabs that are likely difficult to understand for a first-time user. 2. You have to know the language. To even begin to understand the dashboard, you need to know the AdWords lingo. Do you know all about campaigns, ad groups, modified broad-match keywords, and RLSA bid adjustments? It’s confusing! The more … Continued

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The Web Guys Family is Growing!

Posted on: March 24, 2016

Big things are always happening at The Web Guys, but right now there’s so much that it was difficult to choose just a few items to share. Below are just some highlights in the lives of your friendly neighborhood digital marketing experts.

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How to Optimize Facebook Messenger for Business

Posted on: March 17, 2016

With nearly a billion active users every month, the opportunity for companies to reach a larger audience with Facebook can be huge — and even small, local businesses should be trying to capitalize on this wide market. From social media posts to local awareness ads, The Web Guys can manage your business on Facebook for success. Businesses have countless opportunities to reach a target audience, but what about the customers themselves who need to contact the business directly? Here’s why Facebook Messenger is an important tool for communication between customers and businesses. But first… Desktop vs. Mobile App While messaging is an integrated feature on desktop, users will need to download the separate Facebook Messenger app in order to access messages on a mobile device. As of Jan 2016, over 800 million users have downloaded the Facebook Messenger app. The social-media giant devised the app exclusively for chatting to make … Continued

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What’s the Difference Between AdWords & AdWords Express? #FAQuesday

Posted on: March 15, 2016

With a name like “AdWords Express”, it’s easy to assume that it must be a quick and effective way to get your business involved with AdWords. This is true, but the differences between a regular and Express campaign are far greater than most may realize. The Web Guys team is going to clear things up to help decide what’s best for your business. Learn more about AdWords in a previous blog. Overview AdWords Express AdWords Pay only for clicks Yes Yes Automated Management Yes No Ads on Google Search & Maps Yes Yes Ads on other related websites Limited Yes Mobile ads Yes Yes Advanced ad formats (videos, graphics, etc.) No Yes Geographic targeting ability Anywhere Anywhere Ability to use without website Yes No Pros & Cons Breakdown AdWords Express Pros: Having a website isn’t necessary. Many features are automated, so ongoing management is minimal. Only pay when someone clicks … Continued

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Angie's List Free Subscriptions

Free Subscriptions Coming Soon to Angie’s List

Posted on: March 10, 2016

Angie’s List is shifting its business this summer from a paid-only membership model to a tiered subscription system with a free option. This is a pretty big change considering the powers that be over at Angie’s List have held on to their payment model for 20 years now. The new changes are expected to begin rolling out to selected markets in Q2 2016 with a completed rollout in Q3 2016. Interestingly enough, the city that houses Angie’s List, Indianapolis, will likely not see these changes until late summer or early fall. How will it work? Currently, the cheapest Angie’s List membership fee is $3.25 per month. Once the rollout begins, a free option will be available that offers access to a selection of business ratings and reviews. This will operate through display advertising allowing users to seek out and read the reviews. There will, of course, still be paid subscription … Continued

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Why Do I Need an “About Us” Page on My Website? #FAQuesday

Posted on: March 8, 2016

For many businesses, the traffic coming to their website represents potential sales. But as digital marketing moves towards creating a more comprehensive experience rather than being only a sales funnel, it may be advantageous to explore ways to make connections with your website’s visitors. Having an About Us page is key to portraying your company as a client-focused business with actual human beings behind the wheel. Tell Your Story What sets your business apart from your competitors? An About Us page is the ideal opportunity to showcase your “P.O.D.” or Point of Difference. Whether your company’s story grew from humble beginnings and became a local legend or you run a nationally branded organization, there’s always a story to be told. Make sure users on your site are well-acquainted with the positive attributes of your company (including the people who work there) that make you the right choice for their needs. … Continued

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Do I Need Outbound Links for Blog Posts? #FAQuesday

Posted on: March 1, 2016

As a form of online content, links provide a great value for users. Without links, a blog post is simply a dead end and may not be very helpful if people need more information than what is offered in the article. SEO industry experts often mention the importance of getting backlinks to your website, but should outbound links be totally left in the dust? What Are Outbound Links? First off, outbound links, also known as external links, are defined as links on a web page that link to pages on other websites. Examples of outbound links include press releases, industry-relative blog posts, and government regulations. While overloading your blog post with a large quantity of outbound links is not an effective digital marketing strategy, linking to other articles with high quality content can help provide additional sources for your audience. A big part of incorporating outbound links is understanding which … Continued

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