PPC Strategy

9 Tips for Making Your PPC Work for You

Are your PPC dollars not paying out as advertised? Don’t give up on your PPC efforts – it’s a critical component of your overall marketing strategy. Instead, it’s time to get busy with 9 universally beneficial tips that are poised to help you maximize your return on PPC. Instead of blowing through your marketing budget without much to show for it, allow a savvy digital marketing expert to show you the way.

Why Mobile Ads Are Part of a Smart PPC Strategy

When it comes to PPC strategy, you can’t afford to turn your back on mobile devices. You’re missing out by assuming your customers are only searching from desktops. It’s important to take the time to understand why and how to properly optimize your pay-per-click ads to maximize results from mobile traffic.Why? Google recently reported that more than half of Internet searches worldwide are conducted through a mobile device. That alone should make it clear that businesses need to have a mobile presence, especially for an AdWords campaign. And since only the top two or three ad positions appear on mobile devices, it’s critical that yours be set up for success (which we’ll cover later in this post). How? If you know how to create ads within the AdWords dashboard, optimizing them for mobile searches is fairly simple. As shown below, you’ll see a box that you can check next to “Mobile.” This tells Google … Continued