PPC Management
Maximize Business Growth with PPC Advertising by The Web Guys
In today’s digital landscape, establishing a strong online presence is essential for businesses looking to thrive and expand. Amidst the myriad of digital marketing strategies available, Pay-Per-Click (PPC) advertising stands out as a powerful tool for driving targeted traffic to your website and generating leads. The Web Guys of Carmel, Indiana, understand the transformative potential of PPC advertising and are committed to helping businesses harness its benefits to achieve their growth objectives.
9 Tips for Making Your PPC Work for You
Are your PPC dollars not paying out as advertised? Don’t give up on your PPC efforts – it’s a critical component of your overall marketing strategy. Instead, it’s time to get busy with 9 universally beneficial tips that are poised to help you maximize your return on PPC. Instead of blowing through your marketing budget without much to show for it, allow a savvy digital marketing expert to show you the way.
Why Should I Outsource AdWords Management? #FAQuesday
AdWords is like a foreign language to many business owners. Until you take the time to dive in and learn as much as you can about it, it’s overwhelming and difficult to understand. Not only is it a large task to learn about AdWords, it’s always evolving. In order to stay ahead, you have to keep up with all the new updates that Google is making amongst the other struggles you’ll find below. 1. The dashboard is confusing. The number of tabs are overwhelming when you open an AdWords account. See the screenshot below as an example of the tabs that are likely difficult to understand for a first-time user. 2. You have to know the language. To even begin to understand the dashboard, you need to know the AdWords lingo. Do you know all about campaigns, ad groups, modified broad-match keywords, and RLSA bid adjustments? It’s confusing! The more … Continued
Why Mobile Ads Are Part of a Smart PPC Strategy
When it comes to PPC strategy, you can’t afford to turn your back on mobile devices. You’re missing out by assuming your customers are only searching from desktops. It’s important to take the time to understand why and how to properly optimize your pay-per-click ads to maximize results from mobile traffic.Why? Google recently reported that more than half of Internet searches worldwide are conducted through a mobile device. That alone should make it clear that businesses need to have a mobile presence, especially for an AdWords campaign. And since only the top two or three ad positions appear on mobile devices, it’s critical that yours be set up for success (which we’ll cover later in this post). How? If you know how to create ads within the AdWords dashboard, optimizing them for mobile searches is fairly simple. As shown below, you’ll see a box that you can check next to “Mobile.” This tells Google … Continued
Does it Matter if my AdWords Manager is Google Certified? #FAQuesday
One question we hear a lot is whether it’s important to have someone who is Google Certified managing an AdWords account. Our answer is simple: Yes, it matters. Although it is possible to have a successful campaign without a certified pay-per-click manager, why risk failure?When you look for service providers in others industries — plumbing or auto repair, for example — you likely ensure that the candidates have training, knowledge, and certifications showing they are experts in their field. The stakes are just as high when it comes to PPC advertising. Digital marketing agencies earn Google AdWords certification by having at least one employee pass a series of tests demonstrating proficiency in creating, managing, and optimizing PPC campaigns. The first is a fundamentals exam to show overall knowledge, and the second is specific to a particular type of campaign: display, search, video, shopping, and mobile. The individual can choose which second exam to take, or it’s possible to become … Continued
