AdWords dashboard

Why Should I Outsource AdWords Management? #FAQuesday

AdWords is like a foreign language to many business owners. Until you take the time to dive in and learn as much as you can about it, it’s overwhelming and difficult to understand. Not only is it a large task to learn about AdWords, it’s always evolving. In order to stay ahead, you have to keep up with all the new updates that Google is making amongst the other struggles you’ll find below. 1. The dashboard is confusing. The number of tabs are overwhelming when you open an AdWords account. See the screenshot below as an example of the tabs that are likely difficult to understand for a first-time user. 2. You have to know the language. To even begin to understand the dashboard, you need to know the AdWords lingo. Do you know all about campaigns, ad groups, modified broad-match keywords, and RLSA bid adjustments? It’s confusing! The more … Continued