Great question.
Let’s begin with the definition of an SSL. It’s an acronym for Secure Socket Layer. At the most basic level, an SSL creates a secure connection between an Internet user’s Web browser and the server where the website is hosted.
The simplest way to determine if a website has an SSL is by looking for HTTPS at the beginning of the website address. HTTP by itself is short for Hypertext Transfer Protocol. Add the S, and you have Hypertext Transfer Protocol Secure. Before we get too technical, let’s flip back to the main point here – just look for the HTTPS or the lock icon in your browser. See what Google has to say on the subject.
Information Security – Having a secure connection between Internet users and your website means that information sent between the two (names, phone numbers, credit card data, etc.) is safe and encrypted. If your website accepts credit card data, Social Security numbers, or other sensitive information, an SSL is a must.
Customer Confidence – Let’s face it, we live in a world where very few things feel safe. Stolen credit cards, identity theft, and many other security breaches occur regularly. Knowing that your website is secure will provide the peace of mind that many customers look for.
Brand Power – Having an SSL on your website shows that you are on top of your game. It’s another piece of information that tells customers you are a legitimate company.
Rankings on Google – In August 2014, Google announced that it would soon begin giving a minor rankings boost to websites with an SSL. Google went a step further, calling for “HTTPS everywhere” on the Web. While the ranking signal is very minor right now, many digital marketing firms believe that Google will increase it over time.
Still feeling insecure about the decision? I couldn’t resist …
The answer? Yes, you should add an SSL to your website. There are enough benefits to justify the nominal annual cost. If your website doesn’t have an SSL currently, check with your webmaster. If you’re a client of The Web Guys and don’t yet have an SSL on your website, call us today at (317) 805-4933, and we’ll get started right away.
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