User Reviews are The King

Posted on: March 31, 2017

Did you know that positive online reviews produce an 18% average uplift in sales? Or that consumers are likely to spend 31% more with businesses that have excellent reviews? How about that 59% of consumers say that review sites have the most influence on their booking decisions when traveling? Online reviews have become an important part of how consumers make decisions, whether it’s what to eat, watch, buy, or sell. See below for even more industry-specific information and statistics. The facts and impact of online reviews are real. What are some effective strategies you’ve used to garner positive online reviews for your business? Image Credit: Website Builder

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Social Media and Small Business

Posted on: April 28, 2016

With Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google Plus, there is no shortage of social media platforms to join. It can be exhausting to keep up with all of them. Especially since the list above doesn’t even include all of your choices, AND they’re constantly changing and updating. So what is a small business to do? Don’t stress about it. The Web Guys are here to ease your stress. Contrary to what most believe, you don’t have to create a profile on every single social platform for your business. You can of course, but only if you have the time, manpower, and money to do so. For most small businesses, however, that’s most likely not the case. Let’s examine the best way to determine a good social strategy when resources are limited. Choose Your Audience You know your business better than anyone else. What do your customers have most in … Continued

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How Often Should I Post on Social Media? #FAQuesday

Posted on: January 19, 2016

When a business begins using social media to connect with customers, one big question is always how often to post content. The short answer? It depends. It depends on who your audience is, for example, or what platform you’ll be using. Although there isn’t a standard formula for a successful social social media strategy, at The Web Guys we can provide some helpful tips and general best practices to nudge you in the right direction.Let’s examine a few of the top social media outlets using data provided by Buffer and SumAll.Facebook Ah, Facebook, the social media giant. Pretty much everyone and their mothers have an account nowadays, so I’m sure we’re all familiar with how it feels to hunt for posts that are relevant or engaging enough for us to enjoy. As a business, you understand the importance of a Facebook page and how much benefit a successful page can bring. Is there a magic number of posts … Continued

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