Getting More Bang for Your Advertising Buck on Social Media
There are a variety of effective and pricey ways to target your competitors’ keywords with Google Ads, but if you’re looking for more bang for your advertising buck, there are other paid-social approaches out there. If your competitors are outranking you on primary keywords, Google is not the only game in town, and social media can help. Let’s take a closer look.
9 Tips for Making Your PPC Work for You
Are your PPC dollars not paying out as advertised? Don’t give up on your PPC efforts – it’s a critical component of your overall marketing strategy. Instead, it’s time to get busy with 9 universally beneficial tips that are poised to help you maximize your return on PPC. Instead of blowing through your marketing budget without much to show for it, allow a savvy digital marketing expert to show you the way.
Social Media and Small Business
With Facebook, Twitter, Pinterest, YouTube, LinkedIn, and Google Plus, there is no shortage of social media platforms to join. It can be exhausting to keep up with all of them. Especially since the list above doesn’t even include all of your choices, AND they’re constantly changing and updating. So what is a small business to do? Don’t stress about it. The Web Guys are here to ease your stress. Contrary to what most believe, you don’t have to create a profile on every single social platform for your business. You can of course, but only if you have the time, manpower, and money to do so. For most small businesses, however, that’s most likely not the case. Let’s examine the best way to determine a good social strategy when resources are limited. Choose Your Audience You know your business better than anyone else. What do your customers have most in … Continued
How to Improve Your LinkedIn Profile
As one of the most popular social networks, LinkedIn connects professionals who come from all industries — whether it’s an up-and-coming inventor or small business owner. Serving small business owners with our digital marketing services, The Web Guys can optimize your company’s listing on LinkedIn with pictures, descriptions, and industry categories, and we also encourage you to take advantage of managing your own personal profile. LinkedIn is more than submitting an online resume. Making these improvements to your profile can provide an opportunity to further market yourself and your business: 1) Profile Picture Profiles with a generic grey avatar don’t exactly come across as inviting. Find a professional headshot or ask a friend to take a clear photo of you. So what are photos you should steer clear from? Avoid any low-resolution pictures and selfies from a smartphone. 2) More Media Aside from adding a profile picture, you can also … Continued
