Link Building
SEO Insights, Opportunities & Threats
You know SEO is important, but how do you know how much you should be investing and what you should be getting out of it? No matter what your take on the issue is, there’s a lot going on, but having digital marketing expertise on your side is going to help. Having a feel for what others in your business sphere are doing – and how much they’re spending – provides you with a valuable opportunity to get a better handle on your own SEO game. A recent in-depth study published by Search Engine Journal (SEJ) entitled The State of SEO 2021: Insights, Opportunities & Threats has its finger on the pulse of all things SEO, and we’ve broken the most interesting bits down for you.
A Deep Dive into On-Page SEO
The best way to grow your website is with organic traffic from the big search engines out there. The only way to garner the necessary clicks, however, is to rank high enough in the first place. Unfortunately, finding a balance between the two is where too many websites spin out of control. The surest search engine optimization (SEO) strategies incorporate both on-site and off-site planning. While the building blocks of your off-site efforts are all about honing your backlink portfolio, which you likely have a fairly solid handle on, your on-site or on-page plans involve SEO elements that are more content-driven, including meta tags and keywords. This is the stuff that speaks both to your target audience and to the search engines, and it deserves closer attention.
What You Need To Know About On-Page SEO
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.
Keeping Things Internalized: Maximize Your Internal Links
This may not come as a huge surprise, but you’re probably not even coming close to maximizing the value of your internal links. You’ve got a lot of balls in the air (it is 2020, after all), and let’s face it, all that internal link stuff can be hard to interpret and act upon. It’s easy to lose sight of the dynamic role internal links can play in your site’s overall relevance, but Google’s numbers don’t lie – internal links matter. Fortunately, there are some tips that can help you dominate those links and elevate your site performance in the process.
Why You Need a Solid FAQ Page, and How to Get There
Nobody wants to leave customers – or potential customers – hanging. These searchers have questions, and if you can provide them with answers upfront (with minimum hassle), you decrease the risk of losing them to competitors. SEO is a similar deal, and if Google can’t find its answer – pronto – it will look elsewhere. When you take the time to create a FAQ (Frequently Asked Questions) page that addresses common questions with comprehensive answers that highlight your brand’s strengths, you do yourself and your customers a favor.
Inbound Links: A Primer
While SEO best practices change regularly, inbound links are still one of the most significant ranking factors. Whether you call them hyperlinks, backlinks, or plain old inbound links, they all refer to a link from someone else’s online property to your own. These links may not be fancy, but they are integral to SEO, and if that isn’t important to you, it should be. If you’re not quite where you need to be regarding inbound links, however, never fear – this primer and a digital marketing specialist can help you get there.
Ethical Link-Building Strategies for 2020
If you run a business in today’s market, you’re naturally looking to acquire links. Google has spoken, and they’ve made it quite clear that when it comes to SEO, content, and the acquisition of links is the name of the game. Just to make things more challenging, however, Google has also implemented strict rules and requirements related to this pursuit. There are positive steps you can take that will help you enhance your online presence ethically. Part of growing your online business is keeping up with the internet’s rapid-fire evolution, and a digital marketing specialist can help you strategize your way to optimal performance.
