#FAQuesday
Does it Matter if my AdWords Manager is Google Certified? #FAQuesday
One question we hear a lot is whether it’s important to have someone who is Google Certified managing an AdWords account. Our answer is simple: Yes, it matters. Although it is possible to have a successful campaign without a certified pay-per-click manager, why risk failure?When you look for service providers in others industries — plumbing or auto repair, for example — you likely ensure that the candidates have training, knowledge, and certifications showing they are experts in their field. The stakes are just as high when it comes to PPC advertising. Digital marketing agencies earn Google AdWords certification by having at least one employee pass a series of tests demonstrating proficiency in creating, managing, and optimizing PPC campaigns. The first is a fundamentals exam to show overall knowledge, and the second is specific to a particular type of campaign: display, search, video, shopping, and mobile. The individual can choose which second exam to take, or it’s possible to become … Continued
Should I Buy More Domain Names and Forward Them to My Website? #FAQuesday
One of the questions we periodically hear from clients goes something like this – “If they’re available, should I buy more domain names that include keywords people might use when searching for the services my business provides?” Let me first explain the question better with an example … Company Name: Distant Landscaping Company, LLC Location: Distant, PA Website: www.DistantLandscapingCompanyLLC.com This company provides landscaping services in Distant, PA, and wants to be found in the SERPs for searches like “landscapers in distant pa.” The question is whether they should purchase exact-match domain names (EMDs) like the following and forward them to their website. www.LandscapersinDistantPA.com, www.DistantPALandscapers.com, www.LandscapersDistantPennsylvania.com, etc. The short answer is no. Purchasing a domain name that doesn’t have and hasn’t had an actual website associated with it, and then forwarding it to your website will not benefit your website in the SERPs. You will simply incur the expense of domain … Continued
How Do I Post to My Company’s Facebook Page? #FAQuesday
One question we hear frequently at The Web Guys is, “How do I post to my company’s Facebook page?” Today, we’ll break the process down into simple steps so that you can start taking control of your company’s online presence.
Why Do Websites Need So Much Content? #FAQuesday
Our clients run small businesses — car rental agencies, landscaping companies, maid services, you name it. Most of them are happy to hand The Web Guys the keys to their digital marketing machines and let us do the driving. We’re the experts, after all. But many still have questions about the process, and the most common one I hear as chief word nerd is related to those pesky things you’re reading right now. Q: Why Does My Website Need So Many Words? A: The simple answer is that words are the best way to tell the story of your business, products, and services — and to demonstrate the often subtle distinctions between you and your competitors. Sure, it’s great to have photos of the new travel trailers in your RV fleet, but will they make the phone ring as frequently as the list of camping must-haves included with every rental? … Continued
What is Responsive Web Design? #FAQuesday
We’ll never be able to emphasize enough how important it is for small businesses to have mobile-friendly websites. Mobile traffic has drastically risen over the last several years, and Google announced in May that mobile searches have officially surpassed desktop searches. If that’s not enough to convince you, the search engine giant also confirmed that it is officially boosting mobile search results for mobile-friendly webpages. If your business already has a website but it isn’t mobile-friendly, have no fear. While there are several different methods to achieve this mobile goal, The Web Guys develops mobile-friendly sites with responsive web design. What on earth does responsive web design mean?? We’re glad you asked! Q: What is Responsive Web Design? Responsive web design is just one of several ways to optimize a website to be seen properly on devices with different screen sizes: desktop computers, smart phones, tablets, and even phablets. Sites built with responsive design are … Continued
