Author Archives: The Web Guys

Google Sheds Light on Ranking Factors

You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.

A Positive Spin on Negative Reviews

Online negative reviews happen, and while they can feel like the end of the world, they shouldn’t. A negative review here and there affords you a greater perspective about how your business is doing out there and helps you appreciate those five-star reviews that much more. If the thought of negative reviews stops you in your tracks, never fear – there is a straightforward to-do list that can help you slay this dragon and make your negative reviews work for you. The most important point to keep in mind is that sweeping those not-nice reviews under the rug is not going to do you any favors and that the time for action is now.

Prepare Yourself for Google’s GA4

Google very recently announced that new Search Console integration, new data-driven attribution, and new machine learning models (that are intended to help fill in gaps in measurement) are making their way to Google Analytics 4 (GA4). While Google isn’t giving us a lot of information about when the changes will be implemented, the wording of its announcement makes it clear that change is on the horizon. In fact, it is difficult to be clearer on this point than – with these additional capabilities, we encourage you to use the new Google Analytics as your primary web and app analytics solution going forward.

How to Do Content Research on Your Competitors the Right Way

Doing some research into one’s competition is not only common but also very well advised, and in the digital marketing space, this goes double. The landscape of online everything evolves rapidly, and competition is king. You and your closest rivals are in competition for market share across platforms, and doing your homework is paramount.

SEO Insights, Opportunities & Threats

You know SEO is important, but how do you know how much you should be investing and what you should be getting out of it? No matter what your take on the issue is, there’s a lot going on, but having digital marketing expertise on your side is going to help. Having a feel for what others in your business sphere are doing – and how much they’re spending – provides you with a valuable opportunity to get a better handle on your own SEO game. A recent in-depth study published by Search Engine Journal (SEJ) entitled The State of SEO 2021: Insights, Opportunities & Threats has its finger on the pulse of all things SEO, and we’ve broken the most interesting bits down for you.

Post-Pandemic Digital Marketing Wave

There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.

COVID-19 and Customer Loyalty: Lessons to Be Learned

Without customer loyalty, you’re not making the most of your business, but the pandemic and its attendant wave of restrictions put customer loyalty to the ultimate test. The most telling point is that consumer spending hit an unparalleled global low during the height of the pandemic, and this fact left businesses hanging on word-of-mouth recommendations and on those loyal customers who kept coming back for more – the gold standard when times are tough. As uncertainty about COVID-19, business capacity restrictions, and consumer behavior continue to loom, there are some confidence-boosting tactics you can employ to help ensure that you’re building brand loyalty and keeping customer satisfaction high – now and into the post-restriction future.

Apple’s iOS 14 Update: What’s the Buzz?

There’s always a lot of buzz when Apple unleashes an update, and iOS 14 is no different. Further, we’ve all heard the tall tales and rumors about how legislation is on its way – gearing up to strike down Facebook advertising – but to date, this hasn’t happened. Facebook advertising has continued to generate billions in annual revenue, which has steadily increased since 2017. This time, however, there may be more truth to the matter (if Facebook’s reaction to the update has anything to teach us). Getting up to speed with what the iOS 14 update has on tap can help you continue to tweak and maximize your Facebook marketing and advertising efforts.

Newsworthy Content: How to Achieve It

You recognize that your content matters – it’s what brings your readers to the yard – but you may be at a loss about how to elevate it to the level of newsworthy and garner links in the process. The answer is content that strikes a personal chord with your target audience (and beyond). And your research, at its most basic level, involves deciphering who your fiercest competitors are getting their links from and then brainstorming your own inroads into similar territory. While there’s a lot of tech involved, the heart of the matter comes down to creating content that is newsworthy to begin with and that does a lot of the heavy lifting on its own.

Building Business with Chad Frazell on Amplify Indy

Check out our very own Chad Frazell on his first-ever podcast with Joshua Bach with Amplify Indy! Hear more about networking/mentorship, the challenges of building business, entrepreneurship, the benefits of working at Refinery46 and so much more. We are so proud to have you on our team, Chad! For any questions about The Web Guys and our digital marketing services, please feel free to contact us at (317) 805-4933 today!