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Google Places Gets A New Look!
Google Places is constantly changing and updating! Google recently released an update to the way it displays local results to give more prominence to Google Places data within the search results. The new look substitutes a horizontal map for a vertical one displayed on the right side of the Places results. This allows more ads to appear above the fold without scrolling down the page. The map is vertically larger and more pins are displayed. The RED Google pins are now GRAY. The grey pushpins become red when you hover your mouse over the pin. When you click on the red arrow a new panel to the right is displayed with more information. This information includes Place Page photos with more details and the business’s home page. Five images from the Google Places profile appear as thumbnails. A short snippet from the Places descriptions appears as “At a glance” info. … Continued
What Can An Optimized Website Do For You & Your Business?
In order to reach the full potential of your business in this information-rich world, it is imperative for your company to have a professional website that can be easily found by consumers. Each website we create is designed to attract Internet visitors and then convert those visitors into leads for your business. This is the concept behind improving website conversion. Design, usability, content readability, and search engine optimization are just a few of the many important factors to consider when designing a website. The Web Guys’ web developers, graphic artists, and business specialists are in constant communication with you throughout the entire process to successfully merge our expertise in web design and Internet marketing with your company’s vision. It may sound shallow, but to a consumer your website’s appearance really does speak volumes. Whether we like to admit it or not, we all judge books by their covers. Does the … Continued
Who’s Improving Your Online Presence?
The Internet is truly the great equalizer for large businesses and small competitors alike. For consumers to find a website, it is vital for the website to rank highly within search engine results. Partnering with a trusted SEO company ensures that when Internet users search for a business’s products or services, their website will be the first one found. You may not be actively optimizing your website for search engines, but chances are you have a competitor who is! Search engine optimization (SEO) is one of the most effective ways to create awareness about a company. Search engine optimization is a method of building and organizing websites so that they rank higher in search engines such as Google, Yahoo, or Bing. SEO is the fastest growing marketing channel because of the incredible return on investment that can be obtained in a relatively short amount of time. Successful Internet marketing requires … Continued
The Importance of Internal Linking
One of the elements of website development and Search Engine Optimization that often gets overlooked is internal linking. When done correctly, internal linking improves both search rankings and consumer usability. Internal linking refers to links that direct website visitors to another page of a website. Internal linking is a great way to tell search engines what a webpage is about and to help increase that page’s search ranking for specific keywords. When one website links to another website, search engines pass value for the keyword phrase used in the link anchor text. Anchor text is the highlighted text in the link. While internal links don’t carry as much weight as links from other sites, they still make an impact on a website’s positioning. Internal links are an effective strategy in helping to improve a website’s rankings for important key phrases. The link architecture of a website is a crucial step … Continued
