Marketing Strategies
Google Sheds Light on Ranking Factors
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.
SEO Insights, Opportunities & Threats
You know SEO is important, but how do you know how much you should be investing and what you should be getting out of it? No matter what your take on the issue is, there’s a lot going on, but having digital marketing expertise on your side is going to help. Having a feel for what others in your business sphere are doing – and how much they’re spending – provides you with a valuable opportunity to get a better handle on your own SEO game. A recent in-depth study published by Search Engine Journal (SEJ) entitled The State of SEO 2021: Insights, Opportunities & Threats has its finger on the pulse of all things SEO, and we’ve broken the most interesting bits down for you.
Post-Pandemic Digital Marketing Wave
There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.
Ready to Upgrade Your SEO Status? Google Has Free Stuff
While you can spend a whole lot on your SEO tools – and some of these gems are worth every penny – you don’t always have to drop a lot of cash to update your SEO toolbox. In fact, Google has five tools that are worth checking out right now. Google tools are generally powerful tools, so give them a look and make sure that you aren’t missing out.
SEO Hygiene Can Keep Your Site Healthy
SEO Hygiene, you say? It’s nothing to be afraid of – just a helping hand from Google that can up your SEO game. SEO hygiene is all about taking purposeful strides to help keep your site running as smooth as silk (before problems arise). Think of SEO hygiene as a means of proactively supporting your site’s goals, including your marketing aspirations.
The Psychology of Purchases
Our brains are constantly on the lookout for shortcuts. All that cognitive functioning is a lot, but when you break matters down into bite-size chunks, things become more manageable. When decision-making time is here, we don’t start at zero and go through the whole decision-making process every single time. Instead, we rely on past experiences and implement shortcuts to get where we need to be. It’s one of the reasons you’ve probably been buying the same toothpaste from Target for the past 20 years. In the end, there’s a psychology of purchases – with seven foolproof tactics – that you can use to your business’s advantage, and because you offer excellent products and services, these tactics are also to your customers’ advantage.
Gearing up for Google Ads Remarketing
It’s a new day, so Google has to have something complicated in mind for us, right? If this is how you feel, you are not alone. In fact, remarketing in Google Ads is no exception to this mantra, and it can be daunting. When you break remarketing down into bite-sized chunks, however, it becomes far more doable. Ultimately – as with all things Google – Google Ads remarketing has much to offer, which makes putting your shoulder into it worth the effort.
The Best and the Brightest of SEO Weigh in on What to Expect in 2021
We made it all the way through 2020, and all the SEO bigwigs out there have had a minute to reflect and to offer their predictions for 2021. It’s true that 2020 was a doozy, but SEO experts are optimistic about trends for 2021. While spam reduction was on everyone’s wish list for 2020, the global pandemic had other ideas, and Google had bigger fish to fry.
Who Knew that 129 Million Calls Could Tell Us So Much about Inbound Marketing?
When HubSpot introduced the revolutionary concept of inbound marketing in 2005, our eyes were opened. Instead of resorting to labor-intensive and tired approaches like cold calls and to extremely costly approaches like commercials, inbound marketing comes at us from a different angle, and suddenly, we find ourselves drawing customers through online content platforms, including social media, blogs, videos, and more.
What You Need To Know About On-Page SEO
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.
