internet search marketing
Can a Seasonal Business ‘Turn Off’ Digital Marketing? #FAQuesday
At The Web Guys, we serve many businesses that provide seasonal services: snowmobile rentals, lawn care, watersport rentals, and even construction. These firms tend to bring in the majority of their income during specific times of the year, offsetting the months when they are simply hoping to break even. Over the years, a number of our clients have asked if we can deliver our digital marketing efforts during the months they are “in-season” and pause them during down times, hoping to save money when things are tight. While it might seem like something that can be turned on or off like a light switch, that isn’t the case, and trying to do it can actually negatively affect your online visibility in the long-run. Google Doesn’t Stop When Your Business Slows Down Digital marketing is a year-round activity because although your business may slow down during certain times of the year, Google is constantly working to provide … Continued
Why Do I Need to Keep Updating My Website? #FAQuesday
Anyone who has been through a business website launch knows it can feel like pulling off a minor miracle. Even with experts like The Web Guys handling the programming, content creation, and design, it takes a village — and months of hard work — to build a site that attracts visitors and turns them into customers. So it’s understandable that many companies aren’t eager to start making changes after crossing the finish line. But as we tell our clients, that natural inclination to take it easy could be a big mistake when it comes to search engine optimization.That’s because industry giant Google’s search algorithms tend to reward sites that have fresh, high-quality content, ranking them higher in search results. Ironically, it’s not a recent development; freshness has been a ranking factor since 2007, when Google began using its “Query Deserves Freshness” model to boost new content tied to “hot” topics. … Continued
Google Places Gets A New Look!
Google Places is constantly changing and updating! Google recently released an update to the way it displays local results to give more prominence to Google Places data within the search results. The new look substitutes a horizontal map for a vertical one displayed on the right side of the Places results. This allows more ads to appear above the fold without scrolling down the page. The map is vertically larger and more pins are displayed. The RED Google pins are now GRAY. The grey pushpins become red when you hover your mouse over the pin. When you click on the red arrow a new panel to the right is displayed with more information. This information includes Place Page photos with more details and the business’s home page. Five images from the Google Places profile appear as thumbnails. A short snippet from the Places descriptions appears as “At a glance” info. … Continued
Can Local Customers Find You Online?
Have you heard of Google Places or Google Maps? Google Places/Maps is an important way for your business to be found on Google by potential customers searching for your services locally. Google Maps is a service offering potential leads for your business and local search results that include your business location, contact information, and driving directions. For more information on Google Maps or for more internet marketing and website design information, contact us today at (317) 805-4933! Google Places/Maps is a free service offered by Google. However, the time and effort necessary to get you to the top is why you hire a company like ours to take care of it for you! Getting your business’s listing to the top of Google takes ongoing work and effort which is where The Web Guys excel! See Some Examples! Search “Boat Rental Smithville TN” and you’ll see a section titled “Places for Boat Rental near … Continued
