google ads

Gearing up for Google Ads Remarketing

It’s a new day, so Google has to have something complicated in mind for us, right? If this is how you feel, you are not alone. In fact, remarketing in Google Ads is no exception to this mantra, and it can be daunting. When you break remarketing down into bite-sized chunks, however, it becomes far more doable. Ultimately – as with all things Google – Google Ads remarketing has much to offer, which makes putting your shoulder into it worth the effort.

Google Ads New Features to Help Small Businesses Address COVID-19

The effects of COVID-19 are everywhere. We’d be hard-pressed to say that there’s a business out there that hasn’t been affected, and Google is stepping in to help out and build some goodwill in the business community.

Google Ads: 2 Fresh Ways to Target Users

Google Ads, the goliath of pay-per-click (PPC) advertising, recently launched two new offerings to help you reach your target audience in Google Search, and it’s pretty big news. The rollouts include Affinity Audiences and Seasonal Event Segments for In-Market Audiences – just in time for the holidays. Read further to discover more about these targeting options and to find out what they might have to offer you. What’s It All About? When potential customers – and there are likely far more than you realize – are in search mode, they are exploring their personal interests, searching for inspiration, and digging around for things that matter to them. If you can provide these potential customers with what they want (even if they’re not aware of what it is they want in the moment) when they want it, you’re golden. Google Ads’ latest additions are focused on helping you make your advertising … Continued

The New Google Ads Experience

Google is constantly improving upon their practices across their many platforms. Recently at their Google Marketing Live event, they announced a whole slew of changes impacting advertising, analytics, and more. One of the major changes? Google AdWords is now Google Ads. What are some major updates coming to Google Ads? Responsive Search AdsResponsive search ads will allow you to create 15 headlines (at 30 characters) and 4 descriptions (at 90 characters). Google will then mix and match these headlines and descriptions to create the optimal ad. Not only will this allow you to have more high performing ads, in theory. But, the ads will be much larger in size, thus taking up more real estate on the page, and standing out from competitors. New Expanded Text AdsThe new expanded text ads allow for you to take up more space. They feature 3 headlines (at 30 characters) and 2 descriptions (at … Continued

Google Local Pack Updates Change the Game… Again!

If you thought that removing right sidebar ads was the biggest change Google would make to search results in 2016, buckle up. Prepare for an incoming update — Google’s at it again! Why Does This Matter? This change means that another organic position is being replaced with a paid ad. While the removal of sidebar ads already moved organic positions down the page, this is another push to dominate the top of the search results page with ads. On a mobile device, users will have to scroll past numerous ads before they see any organic results. Below you can see a mock up from Search Engine Roundtable of what the new local pack might look like with an ad in position one. These new ads will likely look very similar to the other two listings in the local pack, but Google hasn’t officially released information about what the ads will … Continued

Viewing Your Google Ads in the Wild

When you begin an AdWords campaign, it’s so tempting to immediately start performing searches from your browser to see where the ads are showing up and what they look like. Without realizing it, you will pay for it … either directly or indirectly. Direct Effects If you search for your Google ads and happen to click on one of them, you will be charged for that click as you would when anyone else clicks on your ads. You certainly don’t want to be draining your budget to visit your own website. Indirect Effects Even if you know that you shouldn’t click on your ads, you’re still creating ad impressions just by searching for them. Impressions are the number of times your ad is fetched to be shown to a searcher. Google looks at the number of clicks and impressions your ads have to determine the click-through rate. The click-through rate has … Continued

New Google Platform Boosts Home-Service Providers

Attention all plumbers, landscapers, and contractors — and anyone who runs a home-service business. Google is now testing a new paid search product. The advertising platform, called home service ads, connects new customers to qualified home-service providers through Google Search. What Are Home Service Ads? The idea behind home service ads is that users who perform searches for certain services on Google can browse ad units of trusted and experienced home-service providers in the targeted area. For example, say you are searching for an emergency plumber. You arrive at the search results page, and at the top you see home-service professionals. Google compiles the business basics so that you can quickly browse through a reputable company’s profile, services offered, contact information, areas served, hours of operation, and customer reviews — all in one place. How Do Providers Qualify? A big feature Google seems to target for the new product is … Continued