Digital Marketing Strategies

SEO vs. PPC: Getting Down to Business

It’s the age-old digital marketing question – should you be focusing on search engine optimization or pay-per-click advertising – and it’s a doozy. Yes, it would be great if some kind of marketing guru could provide you with a definitive answer that could put all your doubts to rest. But like so many conundrums of this kind, the answer has to come from within. Let’s do a bit of soul-searching.

Google Picks up the Pace on AI

Google has new artificial intelligence performance enhancers for search ads at the ready. The idea is to improve connectivity between businesses and their most valuable customers, and doing so requires careful monitoring of burgeoning trends in both search marketing and how consumers actually conduct searches. To help facilitate this, Google Ads is tweaking the system with AI in an attempt to generate enhanced creativity and improved ad performance. Getting to know what this could mean for your ad efforts is an excellent idea.

Google’s New Profile Label Is Stirring Up Some Drama

Google is deep into rolling out its new labels for Google Business Profiles (GBPs), which all managers on the GBP NMX or New Merchant Experience can access. Although previewed back in 2021, these labels recently went global. The idea is to allow clients in the local business arena – who have the necessary access to manage their GBPs – to read Google’s take on the state of their profiles. You’re going for a Profile Strength label that reads – Looks good – and learning more about what’s up with Google in relation to this rollout can help you get there.

Personalized Marketing: Getting to Know You

Personalization drives repeat purchases and even increases the potential that your customers will refer you to other like-minded searchers. In fact, an in-depth report generated by McKinsey & Company finds that your marketing gains are likely to correlate closely with the level of closeness you’re able to cultivate with your customer base and target audience. If you haven’t been paying attention to personalizing your marketing game, you’re not even sure where to begin, or you’re ready to level up, you’ve come to the right place.

SEO Hygiene: Good Clean Fun

You know that SEO hygiene matters, but you may not be sure how to get down to business in terms of cleaning yours up. Fortunately, a better understanding of the basics can help you get a better handle on your business’s SEO hygiene – rendering it sparkling clean in the process. If you feel like it’s always something when it comes to SEO, you’re on the right track, but improving your SEO hygiene doesn’t have to be a herculean effort – and once you set the wheels in motion, the resulting benefits can provide a significant return on your investment.

How to Do Content Research on Your Competitors the Right Way

Doing some research into one’s competition is not only common but also very well advised, and in the digital marketing space, this goes double. The landscape of online everything evolves rapidly, and competition is king. You and your closest rivals are in competition for market share across platforms, and doing your homework is paramount.

Post-Pandemic Digital Marketing Wave

There is no denying that the pandemic upended our lives in obvious ways and in other important ways that we have yet to fully understand. In the process, marketing did an about-face. The pandemic came, locked us all inside, and created a tsunami of online activity that includes shopping, gaming, browsing, surfing, and every other manner of online entertainment. And because businesses have to keep up, a digital marketing two-step has been going on ever since. If you aren’t sure where your business fits in, turn to an online marketing pro for innovative solutions that will help you ride the post-pandemic digital marketing wave and secure your market share. It’s all about understanding the trends, and it’s time to get started.

The Psychology of Purchases

Our brains are constantly on the lookout for shortcuts. All that cognitive functioning is a lot, but when you break matters down into bite-size chunks, things become more manageable. When decision-making time is here, we don’t start at zero and go through the whole decision-making process every single time. Instead, we rely on past experiences and implement shortcuts to get where we need to be. It’s one of the reasons you’ve probably been buying the same toothpaste from Target for the past 20 years. In the end, there’s a psychology of purchases – with seven foolproof tactics – that you can use to your business’s advantage, and because you offer excellent products and services, these tactics are also to your customers’ advantage.

The Best and the Brightest of SEO Weigh in on What to Expect in 2021

We made it all the way through 2020, and all the SEO bigwigs out there have had a minute to reflect and to offer their predictions for 2021. It’s true that 2020 was a doozy, but SEO experts are optimistic about trends for 2021. While spam reduction was on everyone’s wish list for 2020, the global pandemic had other ideas, and Google had bigger fish to fry.

3 Tried-and-True Techniques for Building Online Trust

In the digital shopping arena that is becoming increasingly more relevant, building online trust is critical. No one would argue with this sentiment, but figuring out how to foster trust in this nebulous arena is less clear. Fortunately, the precepts of successful marketing apply fairly evenly across the board and translate nicely to online marketing – especially with the application of savvy tweaks and nuanced adjustments that are in keeping with the medium and that experienced digital marketing specialists have on tap.