business blog

What Can a Business Blog Do For You?

Blogging is one of the most powerful search engine marketing tactics available today. A blog should be the hub of all the other social media tools, because it functions like a website or as an add-on to your existing website. When a blog is updated regularly, it helps build natural search engine rankings and therefore increases traffic to your website. As an added bonus, it helps your website be better positioned in the engines as well. As such, any business that’s serious about using online marketing will want to consider integrating a blog into their website. A blog (a blend of the term web + log) is a type of website or part of a website. Blogs are usually maintained by an individual with regular entries of commentary, descriptions of events, interesting stories, explanations and other material such as graphics or video. Most blogs are interactive, allowing visitors to leave … Continued