Affinity audiences

Search Ads and Display Ads: Strike the Right Balance

You know that your potential customers are out there scrolling on their devices, and you’d like to connect. Enter Google’s display ads, which are designed to help promote your business when people are doing what they love most – device-based browsing. When combined with search ads, you can significantly increase your advertising reach.

Google Ads: 2 Fresh Ways to Target Users

Google Ads, the goliath of pay-per-click (PPC) advertising, recently launched two new offerings to help you reach your target audience in Google Search, and it’s pretty big news. The rollouts include Affinity Audiences and Seasonal Event Segments for In-Market Audiences – just in time for the holidays. Read further to discover more about these targeting options and to find out what they might have to offer you. What’s It All About? When potential customers – and there are likely far more than you realize – are in search mode, they are exploring their personal interests, searching for inspiration, and digging around for things that matter to them. If you can provide these potential customers with what they want (even if they’re not aware of what it is they want in the moment) when they want it, you’re golden. Google Ads’ latest additions are focused on helping you make your advertising … Continued