ad optimization

Draw High-Quality Website Traffic with AdWords

Now that you’ve learned about the various digital marketing tactics needed to establish a thriving online presence for your business, it’s time to dive into the purpose and complexities of paid search, commonly referred to as PPC (pay-per-click). We’ll focus today on Google AdWords, the most-recognized type of PPC advertising. You’ve likely seen these ads, which are identified with a small yellow box that says “Ad,” in Google search results.  Whenever one of these links is clicked, the ad owner pays for that visit to its website. The price is set through Google’s auction process. Factors affecting the price of ads include: the industry, competitors’ bids, quality of your ad, and quality of the landing page searchers will be taken to. In order to get high-quality clicks to your website at low prices, you need to be armed with a plan before jumping into the PPC world. We at The Web Guys are happy to … Continued