Want to Increase User Engagement? Try Interactive Content!

Help! The Internet is swimming with content, and your audience might be drowning. Because more and more businesses are trying to capture the attention of Internet users, the amount of content across the web is, well, overwhelming to be honest. Industry experts even have a name for it: content shock. Although content shock isn’t an entirely new concept, it’s still something we at The Web Guys consider when crafting intriguing copy for users to read.

Besides the content on your company’s website, how do you continue to engage people who are overwhelmed by a sea of websites? Our creative team can come up with unique ideas for your website during the design process. Here are some examples of interactive content:

1) Helpful Tools

If you deal with a service that’s complicated for the average customer to understand, tools can be beneficial for breaking down hard-to-digest information. For example, applying for a mortgage can be mind-numbing. I personally know nothing about the process, but I know that number-crunching is extremely important for the first phase. Featuring a mortgage calculator on your website can give potential homeowners more insight into their options.

2) Before-and-After Photos

Images are a great way to add interest to a Web page, and taking it one step further with interactive photos is even better for improving user experience. Before-and-after photos are powerful for showing your audience the quality of your work. See the cool slider on these home-staging photos.

3) Quizzes

Are you an avid blog writer for your business, but find the lack of engagement to be frustrating? Try a different tactic for your next blog post. Websites like Buzzfeed and Zimbio are proof that we as Internet users are drawn to Internet quizzes – no matter how silly they may be.

Here are some examples for assessment quizzes that could be useful for professional companies:

• Are You Ready for a Home Remodel?
• What Kind of RV Trip Should You Take Next?
• Which Local Beach Should You Visit?

Spend some time brainstorming the top concerns of your customers. If there’s an overarching theme to the types of questions they most often ask, writing a quiz on your website could spark your audience’s interest. Quizworks offers free quiz creator services — go ahead and give it a whirl.

Of course, interactive content is only one strategy for a winning digital marketing plan. Ready to find out what makes The Web Guys experts in the industry? Contact our team at (317) 805-4933 to discuss your options.