At The Web Guys, nothing is more rewarding than seeing businesses grow because of the strategies, support, and partnership we provide. One of our most recent customer stories comes from Unit Step, a 50-year-old manufacturer of precast concrete products located in Indianapolis. Their journey demonstrates how embracing digital marketing, paired with a strong website and a trusted partnership, can transform a long-standing business into a modern growth engine.
Unit Step has been a local staple for decades, producing durable precast concrete stairs, architectural accents, industrial components, and custom concrete fabrication projects. When the new ownership group purchased the company in 2017, the goal was clear: preserve its legacy while unlocking new growth opportunities.
Due diligence showed the new owners of Unit Step that the business had historically generated $500,000 to $600,000 in top-line income per year, spending nothing on sales, marketing, or advertising.
The challenge wasn’t quality; it was visibility.
After stabilizing operations, Mark and the leadership team knew it was time to expand their reach with digital marketing. Knowing the founder of The Web Guys for more than a decade, the owner reached out—ready to take the next step.
“We took the leap, drank the Kool-Aid, and wow has it paid off…!”
The Web Guys built a modern, affordable website and launched a strategic digital marketing program to help Unit Step reach new audiences, attract qualified leads, and showcase their expertise online.
From the moment the digital marketing program launched in June 2022, Unit Step achieved rapid, measurable results.
Top-line income grew 25% between June 2022 and December 2023.
Every bit of new revenue was generated from digital leads.
The business is tracking 30% growth across 2024 and 2025.
Lead volume remains strong, stable, and directly traceable.
“All the new business came from leads generated from your efforts. We changed nothing else; we track leads, and we know their source.”
This level of clarity and ROI is exactly what The Web Guys aims to deliver: marketing that drives results, not guesswork.
As Unit Step prepares for its next phase of growth, including the potential addition of a full-time salesperson, it’s eager to explore expanded digital marketing strategies with us. Their leadership team has a bold goal: grow another 10–20% with added marketing support. And we’re ready to help them get there.
We are grateful for the trust Unit Step has placed in us over the past three years and excited to continue supporting its growth. If your business is ready for stronger online visibility, better lead flow, and measurable marketing ROI, contact The Web Guys at our Carmel, Indiana office at (317) 805-4933. With additional offices in Arizona, Michigan, and Florida, we work with clients nationwide.
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