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Everything You Ever Wanted to Know about Customer Reviews

Posted on: December 17, 2019

You know that customer reviews matter in some capacity, but how much do they matter and why? For content marketers, search performance is king, but do customer reviews really have much influence? The fact is that yes, they certainly do. Google itself confirms that positive, credible customer reviews lead to both enhanced visibility and higher conversion rates. To better understand what customer reviews mean to your business, it’s important to distinguish between the objective and subjective responses your potential customers encounter during their search queries. Objective Responses When a potential customer goes online to inquire about a business, they encounter objective information that you generally control. You are the master of your own marketing content, and no one is better qualified for the position. Objective information generally includes information about: The products and/or services that you offer Your company’s history Your team Contact information While this represents the nuts and … Continued

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Google Search and the BERT Algorithm

Posted on: December 3, 2019

Google’s primary focus is to understand better what it is that searchers are actually searching for, and in the process, it’s rolled out the BERT algorithm. When Google describes BERT as “one of the biggest leaps forward in the history of Search,” they say they are making a significant claim. The underlying goal is to bolster Search’s ability to organically discern which information a user is seeking and to parlay that into results that make sense from the user’s perspective Google shares that, with the implementation of BERT, about 1 in 10 Google Searches will reap greater user rewards based on its capabilities, which can help you enhance your brand right out of the gate. While this currently applies only to those searches made in English in the United States, more countries and languages will be included over time. BERT: What’s It All About? BERT stands for Bidirectional Encoder Representations … Continued

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