The goal of SEO and many digital marketing efforts is to make your mark on the search engine results page (SERP), but it is undeniably difficult to keep up with the flux of evolving features, the kaleidoscope of new ads, and your cascading competitors. There are, however, three touchstones that you should become very familiar with in terms of monitoring your position on the leaderboard and adjusting your campaigns in response. When you understand and track Google Ad’s primary search metrics, which focus on impression share, you’ll be far better positioned to make the most of your marketing dollars.
If your competition is outranking you online, don’t chalk it up to the luck of the draw or to happenstance. There is a reason the other guy has taken the lead on this one, and data analysis can help you get to the bottom of the matter and hone your competitive edge. There’s more to get out of the data that’s available to you than simply identifying the brand of content for which your target audience clamors. When you analyze data in relation to what readers want and what your hottest competition is providing, it can give your online offerings the boost for which you’re looking.
It’s 2022, and no matter how you slice it, it’s a lot. Search engine algorithms never sleep, but there are steps you can take to help you keep up and maximize your potential. One of the most important growth factors for business owners like you remains organic traffic. In fact, if we’ve learned anything in the 2020s, it’s that an amalgamation of both generic and local results is the ticket when it comes to digital traffic. And towards this end, there are five primary factors on which you should keep a sharp focus when it comes to your digital marketing.
You recognize that Google holds the keys to just about everything, which means that when it decides to share, you need to listen. If your competitor is ranking near the top of the heap when it comes to Google’s organic SERPs and you are not, it’s a marketing problem. But it’s a problem that Google – in its beneficence – is now going to help you out with a bit. You heard that right – Google is going to help – so let’s get started.
You know SEO is important, but how do you know how much you should be investing and what you should be getting out of it? No matter what your take on the issue is, there’s a lot going on, but having digital marketing expertise on your side is going to help. Having a feel for what others in your business sphere are doing – and how much they’re spending – provides you with a valuable opportunity to get a better handle on your own SEO game. A recent in-depth study published by Search Engine Journal (SEJ) entitled The State of SEO 2021: Insights, Opportunities & Threats has its finger on the pulse of all things SEO, and we’ve broken the most interesting bits down for you.
If you think SEO is complicated enough without having to break it down into both off-page and on-page SEO, take heart – a digital marketing pro can help you get to the bottom of the matter and help you master that on-page SEO. When it comes to on-page SEO (also called on-site SEO), it’s all about content, and that content must attract your target audience while ranking in the process. The fact is that improving your rank is not beyond your capabilities, and with some focused guidance, you’ll be well on your way to dominating that on-page SEO in no time.
Google rolled out a core update on December 3 that is so broad in scope it may rival the massive core update the goliath debuted in May (a mere seven months – and many lifetimes – ago). Googles’ December offerings are sure to reverberate throughout most (if not all) vertical markets, so let’s take a closer look and make sure to contact our digital marketing experts with any questions you may have.
It is fair to say that 2020 has been a game-changer in every industry, and digital marketing is no exception. Many office buildings, work floors, and other workspaces locked their doors and instructed their employees to set up shop at home. It was an eventuality that no one saw coming – and that many wouldn’t have considered possible before the pandemic. Fortunately, the resourceful and flexible digital industry – as a whole – has managed quite nicely. This isn’t to say, however, that it’s been easy or that there aren’t ways we can continue to stay nimble and to roll with the evolving landscape of the new normal.
2020 was a year for the ages in so many ways, but we shouldn’t forget that 2020 also saw some serious SEO trends emerge and further solidify. Most of SEO’s evolutionary path in 2020 has been all about cementing trends that we were already beginning to play around with. Let’s take a closer look at some of the biggest developments out there. You can also learn more about our digital marketing solutions on our site!
While SEO best practices change regularly, inbound links are still one of the most significant ranking factors. Whether you call them hyperlinks, backlinks, or plain old inbound links, they all refer to a link from someone else’s online property to your own. These links may not be fancy, but they are integral to SEO, and if that isn’t important to you, it should be. If you’re not quite where you need to be regarding inbound links, however, never fear – this primer and a digital marketing specialist can help you get there.